JAKARTA, KOMPAS.com – Interest in buying high generation Z and millennial food has an impact on the growth of culinary business in a positive direction.
According to a businessman who is a member of the Foodizz Academy, Stefanie Kurniadi, the habit of buying food rather than cooking occurs in big cities.
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“In the big city there are two sides. First, the lifestyle and supply of food,” Stefanie said when met Kompas.com After the Blueband Master Cake Margarine 500 gram press conference, Jakarta, Tuesday (2/18/2025).
Lifestyle refers to the activities of generation Z and millennials that are fairly busy so they do not have much cooking time.
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Not to mention, food is not only seen as an empty stomach filler, but a part of a lifestyle to entertain themselves for people born in 1997-2012.
Meanwhile, in terms of supply, Stefanie said, food options in big cities are so many that it makes consumers increasingly “spoiled.”
Businessman who is a member of the Foodizz Academy, Stefanie Kurniadi, when describing culinary business material at the Blueband press conference, Tuesday (2/18/2025).
“The term, breakfast, open Mobilethere are already many choices available. Likewise lunch and dinner, “said Stefanie.
The food purchased is also varied. Starting from heavy eating for day and night, as well as snacks to accompany activities during the day and evening.
Stefanie said, this reason was the amplifier of food business people in Indonesia to see their target markets.
Foods that are included in three basic human needs are now increasingly sought after by the people of Indonesia.
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Business owners can start their business from home. For example, selling on the terrace of the house as the beginning of building a food business.
“However, the competition is also large, extraordinary tense. We must know how to be superior through the quality of the meal,” concluded Stefanie.
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