JAKARTA (Antara) – Food delivery service from Gojek, Gofood released “Gofood Food Heaven Trends” which revealed the most popular culinary in 2024 and culinary predictions that customers will be in demand in 2025.
The ‘Gofood Food Heaven Trend Report’ report can be a guide for customers to explore, as well as culinary actors to experiment in increasingly developing their products and creating new trends in the community.
“We again present the Gofood ‘Food Paradise Trend’ report to inspire customers to explore culinary. More than that, this report is also a reference and inspiration for business partners to get to know market tastes and develop their business. For example, to innovate in making food menus or packages, to study customer behavior to create advertising strategies at Gofood, said Head of Marketing Food & Ads Gojek Ignatius Satrio (Rio) through a press statement received, Friday (7/2).
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“The trend of gofood food paradise” reveals that the menu with filling side dishes is a mainstay of the community throughout 2024, can be seen from chicken rice that consistently occupies the top of the best-selling menu standings for six years in a row.
In the SAVE GOFOOD category, processed noodles become a menu that is the choice of customers, showing that frugal foods that become comfortable food many people remain the champion.
Meanwhile, customer favorite dishes when hot weather is in various tea variants. Millions of various kinds of tea variants are always selling well by customers with an amount that if lined up is equivalent to the distance of Jakarta-Cirebon.
Gofood also detailed the predictions of three culinary that will be hits in 2025.
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This prediction is obtained by looking at the most sought -after keywords in Gofood, one of the most interesting is Iced Americano, which is predicted to be excellent following the footsteps of its predecessors in the world of coffee, namely ice coffee milk and ice coffee milk sugar.
In line with these findings, Putri Habibie, a Passionate Homecook and Food Content Creator, claimed to often explore culinary trends to find inspiration and find out culinary that is being popular.
“The culinary choice of the community is no longer influenced by tastes alone. The lifestyle and daily life of today’s society is also an important factor in the formation of food trends in Indonesia. For example, a healthy living trend encourages the popularity of the plant-based and low-calorie menus, while the fast-paced lifestyle in urban areas increases demand for practical and fast food, “he said.
“GOFOOD food paradise trends reports, provide valuable insights for those of us who are engaged in the culinary industry to be more adaptive and innovative in presenting menus in accordance with the latest preferences of the public,” concluded Putri.
To increasingly provide a fun culinary experience, Gofood also offers a variety of promos and features to support customers who want to save more.
Customers can save up to Rp1 million by using Mak-Si-Mal Promo, saving up to Rp9 million with a 90 day package of Gojek Plus, even enjoying eating with a buy 1 Get 1 promo, or with a maximum price of Rp. 22 thousand including uncovery shipping with gofood Economical.
“Along with Gofood’s commitment to continue to confirm the position as the leader of food messaging services in Indonesia, we consistently present innovative solutions to encourage the growth of Indonesian culinary ecosystems. We also invite culinary businesses to innovate in presenting menus that are sought after and loved by customers, so they are able to compete and grow with Gofood, “concluded Rio.
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Reporter: Fitra Ashari
Editor: Zita Meirina
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