Why Can the Palm Sugar Coffee Trend Last Nearly 10 Years?


JAKARTA, KOMPAS.com – The emergence of milk coffee mixed with palm sugar began in 2015, or almost 10 years ago.

Even though it has been a popular coffee milk trend in Indonesia for a long time, palm sugar milk coffee is still a favorite of many people, to the point that this menu is always available in modern coffee shops.

“The trend for milk coffee in Indonesia will be more coffee sea ​​salt It’s also still safe, palm sugar is still quite trendy. “This type of milk coffee which provides a comfortable feeling is still a trend,” said Allan Christo, RnD Manager of Tomoro Coffee, when met by the media after the Tomoro Celtic Cloud Series press conference, Tuesday (29/10/2024).

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According to him, the sweet taste of palm sugar is mixed with aroma smokeymaking him liked by many people.

Compared to white sugar which gives a very sweet taste, Allan said, the taste of palm sugar actually gives a different sweet impression.

This was agreed by Muhammad Aga, Tomoro Coffee Master, when met Kompas.com at the same location.

“Palm sugar goes through many stages before it becomes palm sugar. “Well, what makes the taste different in each region is this process,” said Aga.

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Not to mention, the intervention of coffee from all over Indonesia, both in terms of type, level of coffee maturity, and brewing, also determines the taste of palm sugar milk coffee differently.

“Another thing that makes this palm sugar milk coffee different, is how the barista makes it.blend “The coffee and sugar are not related to the characteristics of the coffee,” he explained.

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For beginners

Drinking palm sugar coffee can have a positive effect on the body because of its antioxidant content. However, consuming it excessively can have bad effects. Shutterstock/Elena Veselova Drinking palm sugar coffee can have a positive effect on the body because of its antioxidant content. However, consuming it excessively can have bad effects.

Aga added, palm sugar milk coffee is actually a shortcut for beginners, – people who are new to coffee tasting.

As a barista, he does not advise coffee beginners to consume strong coffee (espresso), especially if they don’t like bitterness.

“They (beginners) can’t just suddenly order americano right? Surely they started with something creamy And sweet “Because most Indonesians really like sweets,” explained Aga.

That’s why, Aga predicts that the trend of palm sugar milk coffee will continue to enliven the world of drinks in the coming years.

Not only in big cities in Indonesia, but also in remote parts of the country that have never tasted the pleasure of this coffee.

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