Why are Dubai Chocolate Prices So Expensive, Reaching Half a Million Rupiah?


KOMPAS.com – Dubai chocolate (dubai chocolate) recently went viral in Indonesia. Apart from authentic Dubai chocolate, a number of cake and chocolate shops in Indonesia have also released this product.

Dubai chocolate has a characteristic filling kunafa (knafeh) mixed pistachios. The color of the filling is green, covered with liquid chocolate.

The shape of this chocolate bar is elongated with gaps bar which can be broken into several pieces.

Also read: Wanting to make Lhokseumawe Small Dubai, Azhari relies on funds from Andaman Sea Gas

Regarding price, Dubai chocolate is known to be expensive above the average Indonesian chocolate bar.

“I heard that the price (of Dubai chocolate) is around IDR 600,000 if you convert it into rupiah,” said Tissa Aunilla, Co-Founder of Pipiltin, when met by the media at the release of Dubai Chocolate Pipiltin, Thursday (14/11/2024).

He himself sells Dubai chocolate for IDR 295,000 per 150 gram package.

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According to Tissa, the relatively expensive price of Dubai chocolate is due to the type of ingredients and manufacture.

“We really are ourselves stay true to the cost. “It’s not because there’s another opportunity to go viral,” added Tissa.

  Dubai Chocolate Pipiltin, Dubai chocolate from Pipiltin for IDR 295,000.Kompas.com/Krisda Tiofani Dubai Chocolate Pipiltin, Dubai chocolate from Pipiltin for IDR 295,000.

“The chocolate itself uses chocolate couverture and fill in kunafahimself indeed homemade from Mardin Baklava with machine kunafe specifically for our own production,” said Tissa.

Not again pistachios The ones used also come from Istanbul with a premium quality level, as stated by Tissa.

Not to mention, Dubai chocolate packaging is in the form of a box with a special design, specially designed and not cheap.

Also read:

“In the end, expensive or cheap is relative,” he concluded.


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