JAKARTA, KOMPAS.com – Erajaya Food & Nourishment (EFN) opens its second Wetzel’s Pretzels outlet in Indonesia in December 2024.
Previously, Wetzel’s Pretzels first opened at Pondok Indah Mall (PIM) in November 2024 and is now expanding to its newest location, Puri Indah Mall 2 in West Jakarta.
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“The concept is grab and go. All dough and ingredients are made on site. Everything presented in displaysindeed freshly cooked from the oven, fresh baked,” said Head of Business Unit Wetzel’s Pretzels, Jessica Djie to the media in West Jakarta, Wednesday (18/12/2024).
What’s unique, said Jessica, is that this pretzel brand from the United States (US) is made with topping (topping)savory and sweet. Not limited to sweet varieties, like most pretzels.
The Wetzel’s Pretzels variant consists of Original, Cheese Meltdown, Sweet Cinnamon, Almond Crunch, Jalaroni, Jalapeno Cheese Melt, Pepperoni Twist, And Wetzel’s Sausage priced from IDR 19,000 to IDR 49,000.
“We also provide a variety of dipping sauces (dipping sauce) chocolate, caramel, and cream cheese,” said Jessica.
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Previously, Wetzel?s Pretzels first opened at Pondok Indah Mall (PIM) in November 2024 and is now expanding to its newest location, Puri Indah Mall 2.Meanwhile, for drinks, Wetzel’s Pretzels sells Original Lemonade, Strawberry Lemonade, Blue Raspberry Granita, And Strawberry Kiwi Granita starting from IDR 28,000.
Considering that this restaurant uses the concept of ordering and taking home, there are only three seats available at the side of the shop.
Customers can enjoy food and drinks on the spot or directly wrap pretzels to take home.
Furthermore, Jessica said that Wetzel’s Pretzels is one of the food brands from EFN that just opened this year, apart from Curry Up.
The newest Wetzel’s Pretzels outlet will reopen on December 20 2024 at Mall Kelapa Gading, North Jakarta.
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