Jakarta – Open coffee shop requires careful planning. Apart from preparing capital, several other things must also be considered so that the coffee shop is successful.
With the vast coffee market in Indonesia, the coffee shop business is a promising opportunity. However, behind every successful coffee shop there is efficient and accurate planning and cost calculations.
So that you don’t make the wrong move, through the Coffee and Cafe Workshop (20/10), Ryo Limijaya from the Indonesian Coffee Academy shared things that must be considered before opening a coffee shop.
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Also Read: Cafe Business and Learning to Make Coffee Fully Revealed
1. Follow Trends
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With the trend of coffee and coffee fans increasing rapidly in Indonesia. Shifting trends are one of the things that must be mastered before opening a coffee business, for example coffee shop. You must first know about the coffee trends that are currently developing.
This coffee trend doesn’t just come from the blend menu or the flavor variants. But this includes what types of coffee are currently in demand, how to effectively market coffee, cafe concepts, and the average coffee price market. Ryo suggests continuing to follow coffee trends, especially the types of coffee that are currently in demand.
2. Study the Target Market
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Even though it has a broad target market, the coffee business in Indonesia still has to study and determine the target market. Coffee itself has a more flexible target market, because almost all groups like coffee. From coffee for adults, to a coffee menu specially formulated for children.
“The target market for coffee is quite diverse and broad. Like now many families visit coffee shops, and each of them definitely orders a different type of coffee. That’s why now there are many cafes that serve coffee menus for children, such as “Baby Cappuccino is one of them,” explained Ryo.
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3. Prepare the Concept
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Following the development of existing trends, in Indonesia most coffee shops function as gathering places, meeting places, and even second homes for some people. So the concept of the cafe itself is varied and different.
Ryo said that it is important to determine what cafe concept you want. This cafe concept can consist of just a cafe that sells coffee with light snacks, or a cafe with a semi-restaurant concept that offers a variety of food menus. Even so, Ryo ensures that each cafe concept has its own target market, and the main market target remains the coffee menu.
4. Selection of Roasting and Non-Roasting
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After preparing the cafe concept, the next thing to pay attention to is determining the coffee beans. The abundance of local coffee in Indonesia makes this cafe business easier. But choosing between roasted and non-roasted coffee beans has its own pros and cons.
According to Ryo, everyone can choose roasted or non-roasted coffee beans to supply their cafe. If you choose non-roasting coffee beans, this means you have to roast the coffee beans yourself. The advantage is that you can directly control the taste and quality of the coffee beans, but the process is a little complicated and costs more.
Meanwhile, if you choose roasted coffee beans, this method is easier because you get it right and don’t have to worry, the cost is also cheaper. However, you cannot determine the taste or control the quality of the coffee beans directly.
5.Capital
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To open a coffee shop requires a large amount of capital and not a small amount. In the Coffee and Cafe Workshop session, Ryo gave a rough idea of the funds that must be prepared to open a coffee business.
“Indeed, there is no definite calculation for opening a coffee shop because the calculations and numbers are definitely different. However, the average capital that must be prepared is around tens of millions. Especially if you choose to open a coffee shop in a well-known mall, you have to prepare more capital. “from 1 billion Rupiah just for rental costs, monthly costs for service charges for places in malls can be hundreds of millions,”
However, for a small scale coffee business. The capital prepared can start from 10 million rupiah, of course with different locations and coffee classes.
6. Operational Costs
After successfully opening coffee shop itself, the money calculations don’t stop there. Every business owner must think carefully about operational costs, so that they are effective and do not lose money.
“Opening a coffee shop is not a matter of prestige, it is not a matter of the most expensive coffee equipment, or a luxurious cafe concept. But we have to think about operational costs so that they are as effective as possible. Which costs are the most efficient for our cafe,” explained Ryo.
7. Employees
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Managing a coffee shop business is not easy. It takes a lot of employees and a team to create a successful coffee shop. But there’s no need to worry, for those of you who are opening a coffee shop for the first time, Ryo suggests handling everything yourself.
“Because the cafe is still new, you can double as HRD who selects the baristas and employees. So you can dive straight into the coffee business. Only after a few years, when the business is running, can you hire new employees and staff,” concluded Ryo.
Ryo also added that generally cafe businesses must be planned for the next 5 years. Because usually in the second year, new business people get initial capital, only in the next 3 years will they make a profit.
(dvs/odi)
