Jakarta (Antara) – Micro and Small and Medium Enterprises (UMKM) from Bandung Restu Mande succeeded in stealing the world’s attention at the 2025 World Economic Forum (WEF) held in Davos, Switzerland with their superior products, rendang cows and rendang egg chips.
Restu’s Business Development Director Mande Utami Ichda Ramadhanty, said the food served at the Indonesian Pavilion received a warm welcome from visitors because of its authentic taste.
“Then the product is durable and practical too, visitors are enthusiastic to bring home our products,” Utami said in a press statement received on Thursday.
In addition to offering authentic flavors that are rich in spices, Restu Mande has another advantage with complete food quality certification ownership, even succeeded in meeting the Standards and Certification of the United States Food and Drug Administration (FDA) which is very difficult to obtain.
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Not only that, he has also pocketed various certification ranging from halal certification by the Indonesian Ulema Council (MUI), the Food and Drug Supervisory Agency (BPOM), Good Manufacturing Practice Certified (GMP), and Hazard Analysis Critical Control Points (HACCP) Certified.
“Now, there are four of our products that have been certified by FDA, namely Rendang Seasoning, Curry Chicken Seasoning, Teri Balado Hijau, and Rendang Jengkol. Besides being able to enter the American market, we can also enter other countries that receive this certification such as Canada, New Zealand, and Japan, “said Utami.
This complete certification is the main provision to expand to the international market. At present, Restu Mande products have made it into the Papua New Guinea, Qatar, Australia and Singapore markets.
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Utami’s journey to be able to be in the current position is not always smooth. Pandemi Covid-19 is the toughest challenge for him because the income of restaurant in the center of Bandung (West Java) has declined dramatically. However, by utilizing online booking platforms such as Grab, it is able to slowly get up and actually grow up to 300 percent from before Pandemi.
Neneng Goenadi, Country Managing Director, Grab Indonesia, said that Grab was proud to have been part of the journey of Restu Mande, from supporting business digitalization to helping to achieve significant business growth in expanding the range of distribution and consumers, so that income became multiplied.
“The participation of Restu Mande at the Indonesian Pavilion is a form of our commitment in encouraging Indonesian original MSMEs, while proving that local innovations are able to compete in the global market,” he said.
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Restu Mande not only focuses on profits, but also creates a positive impact for local communities by opening up job opportunities for housewives without leaving their role at home, with flexible working hours offers.
In addition, Restu Mande also cooperates with local farmers around Bandung (West Java) to ensure quality raw materials, such as meat and spices, are obtained directly from the source. By breaking the middle of the middleman and buying directly from farmers, it certainly increases the income of farmers while ensuring the quality of raw materials is maintained.
In the future, Restu Mande will be ambitious to continue to develop and introduce Indonesia’s taste in the global arena. After attending the Indonesian Pavilion in Davos, Switzerland, they were preparing requirements for EFSA (European Food Safety Authority) certification in order to expand the market to Europe.
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Reporter: Fitra Ashari
Editor: Siti Zulaikha
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