KOMPAS.com – Wings Food through Top Coffee launches new innovation coffee, Top Mokachinno Doubleshot, namely Mokachinno Variant Instant Coffee with Extra double shot espresso.
“We conducted a survey, and we saw that the Z gen in the coffee shop often ordered double shot. We see that as an opportunity, because in Indonesia there is no instant coffee double shot“said Top Coffee Brand Manager, Thomas Michael Hermawan during the Top Mokachinno Doubleshot launch event in Sarinah, Central Jakarta, Sunday (2/2/2025).
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See the interest of gen Z who likes coffee double shotadded Michael, his party then began to look for coffee variants that were felt to be suitable double shot.
After conducting a coffee variant research that is most in demand by Gen Z, he continued, of the 10 variants of coffee that are in demand, the Mokachinno variant is included in the top position.
“When we checked the 10 variants most in demand by Gen Z, it turned out that Mokachinno was one of the top variants. Therefore, the Mokachinno Doubleshot variant was sparked,” Michael said.
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This new variant header, he continued, can be a especially choice for productive, active, and creative gene gene.
Top Coffee Launches Instant Coffee Mokachinno Doubleshot variant today, Sunday (2/2/2025) in Sarinah, Central Jakarta.
Not only from the side double shot Espreso, the new variant of this top coffee is also present in the form of more colorful packaging. The packaging this time uses the color of fuschia so it looks brighter and more attractive.
Michael said, in the midst of the mushrooming of the current coffee shop, he captured this interest as an opportunity to expand the coffee market to the younger generation.
“With a larger penetration, we can get a bigger market. When they see the Gen Z phenomenon to the coffee shop, they are right there, but they will return to instant coffee for daily consumption,” Michael said.
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He added, although currently there are many variants of coffee combined with ingredients such as bananas or durian, but generally people will return to find authentic coffee flavor.
“The types of coffee used are Robusta and Arabica, in the end they are looking for authentic coffee, which is really dominant. Double Espreso, the aroma is also stronger, “he said.
On the same occasion, Coffee Enthusians Aya Ngopi considered that instant coffee with double shot This is interesting because he had never previously met in Indonesia.
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“Not yet found YG Double Shot, The innovation is quite interesting, because in instant ground coffee. Plus there is a combination of chocolate and milk, it becomes even more interesting, the coffee is stronger, “said Aya, at the launch of the Top Mokachinno Doubleshot in Sarinah, Central Jakarta, Sunday (2/2/2025).
Actress and brand ambassador top Mokachinno Doubleshot Megan Domani assesses instant coffee with double shot This espresso can be an easy way to consume stronger coffee without spending expensive pockets.
“With double shot this, can be more efficient because of the coffee Double. “If I drink the moment of coffee in the morning to generate energy,” Megan said at the launch of the Top Mokachinno Doubleshot in Sarinah, Central Jakarta, Sunday (2/2/2025).
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