Kompas.com – The culinary industry continues to develop quickly, and food and drink trends always change to the tastes of the community.
Gofood, a food message service from Gojek, has just released an annual report on the trend of gofood food paradise that summarizes the most popular menus throughout 2024 and predicts culinary which will be a favorite in 2025.
This report is not only an inspiration for culinary lovers, but also provides valuable insights for businesses to develop their business.
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Head of Marketing Food & Ads Gojek, Ignatius Satrio (Rio), said that this report can help business partners to recognize market tastes and develop more effective marketing strategies.
Three menus that will be trending in 2025
Based on user search patterns in Gofood, there are three menus that are predicted to dominate culinary trends in 2025:
Iced Americano
Coffee drinks returned to the spotlight, and this time Iced Americano is expected to be a new belle.
After previously ice coffee milk and iced coffee milk sugar palm sugar dominated, now the trend switched to black coffee which is lighter and lower in calories, in line with increasing awareness of a healthy lifestyle.
Chicken menu
Chicken is always a favorite of Indonesian people, and this trend is expected to continue.
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Various processed chicken such as geprek chicken, grilled chicken, and crispy chicken will be increasingly in demand by customers, especially because of the variation of flavor and ease of presentation.
Seblak
This typical culinary of West Java is increasingly popular because of its spicy and appetizing taste.
Also read: 4 Tips so that Seblak Crackers are not hard and stick to the pan
With various choices topping Like sausages, meatballs, to chicken claws, seblak becomes flexible food and is suitable for various groups.
People’s lifestyle affects food trends
In line with these findings, Princess Habibie, a Passionate Homecook and food content creator highlighting that food trends are not only influenced by tastes, but also by the lifestyle of the people.
Food Illustration. A healthy living trend encourages the popularity of low -calorie menus, while busyness in urban areas increases demand for practical and fast food.
To support customers in exploring the latest culinary trends, Gofood also presents various attractive promos.
Also read: How to Increase Food Immunity, Tips from Nutritionists
Customers can enjoy discounts of up to Rp Buy 1 Get 1 and gofood economical.
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