KOMPAS.com – Teh Pucuk Harum is again holding the Pucuk Coolinary Festival 2024 – a large-scale culinary festival that supports the development of culinary micro, small and medium enterprises (MSMEs) in Indonesia – at Gelora Bung Karno (GBK) Parkir Timur Senayan, Jakarta, on 2-3 November 2024.
The event brought together more than 200 tenants MSMEs and more than 500 currently popular food menus For You Page (FYP) on social media.
This festival carries the theme “Eating together with Pucuk, then it’s delicious”. This theme emphasizes that Teh Pucuk Harum as a ready-to-drink tea drink accompanies a variety of favorite foods with the taste of quality tea from selected tea shoots.
This tea has a high antioxidant content and a sweet taste that doesn’t stick in the neck, making it suitable for consumption with various types of food.
Teh Pucuk Harum Senior Marketing Manager Gina Iswary explained that the festival was designed to provide space for culinary MSMEs to promote their products while building a community between culinary MSMEs and culinary lovers.
“We are committed to supporting culinary MSMEs through the Pucuk Coolinary Festival, which this year has a bigger presence involving more than 200 MSMEs and 500 types of food that are currently FYP. “We hope that this festival can popularize culinary MSMEs and bring them together with culinary lovers in a forum that we call ‘Sahabat Pucuk Coolinary’,” said Gina in a press release received by Kompas.com, Saturday (2/11/2024).
The festival offers a more interactive and interesting culinary experience, especially for the younger generation. Pucuk Coolinary Festival presents three taste zones – Spicy, Savory and Sweet – which are tailored to visitor preferences.
A number of tenants Popular ones present include Sate Klatak Pak Pong, Mie Bangladesh Agam, Spicy Sea Fish Meldy, Sticky Milk Barito, and Soto Goreng Bang Ateng.
Bu Ceri’s Chicken Satay at Pucuk Coolinary Festival 2024Apart from that, there is also Sate Bu Ceri, one of FYP Tiktok’s culinary delights from the Flower City. Located on Jalan Kebon Kawung Number 60, this shop offers satay that is different from satay in general.
Even though it is served without peanut sauce, Sate Bu Ceri is popular with culinary lovers because the spices penetrate deeply. The meat used is only the thigh so the texture of the satay feels very soft and delicious juicy.
There was also Sate Padang H Ajo Manih which sold out 2,000 sticks in half a day on the second day of the 2024 Pucuk Coolinary Festival.
The festival also offers visitors the opportunity to enjoy food For You Page (FYP) from various corners of the archipelago in one place.
As a form of support for MSMEs, the Pucuk Coolinary Festival 2024 is also collaborating with the government, including the Ministry of Cooperatives and SMEs, to help advance culinary MSMEs in Indonesia.
“The collaboration with the government aims to strengthen the growth of culinary MSMEs, which are an important part of this industrial sector. “We believe that massive promotion through this festival can provide wider exposure for culinary MSMEs,” said Gina.
Meanwhile, the owner of Pangeran Mudo, Uda Naldy, appreciated Teh Pucuk Harum for the opportunity to participate in the festival.
“I feel happy and proud to be able to join the Pucuk Coolinary Festival 2024. This festival provides a great opportunity for us culinary entrepreneurs to introduce our business to the public. “The hope is that Indonesian culinary will continue to develop and be widely known, not only in Jakarta, but also in other cities,” said Uda.
Fadil Jaidi, Friend of Pucuk Coolinary, visits one of the tenants at the Pucuk Coolinary Festival 2024 Apart from presenting a variety of culinary delights, the Pucuk Coolinary Festival also presents musical entertainment from well-known Indonesian singers and music groups, such as Rossa, Yura Yunita, RAN, and Maliq D’Essential.
Various exciting activities are also offered, including giving away free FYP snacks and the Spicy King Noodle Contest, which is a spicy eating competition with a challenging level of spiciness.
In the future, Teh Pucuk Harum plans to hold the Pucuk Coolinary Festival in other cities, such as Palembang, Medan and Bali, with the aim of introducing more FYP food to the public and expanding support for MSMEs in various regions.
“We hope that the series of activities at the Pucuk Coolinary Festival can be a strong catalyst to encourage the progress of culinary MSMEs in Indonesia,” said Gina.
For further information, visit Teh Pucuk Harum’s official Instagram at @punkharumid.
