CIREBON, KOMPAS.com – The Oreo brand has been famous in various countries for decades. But did you know that this snack is also close to Indonesia?
Because it turns out that Oreos are produced in a factory in Cikarang, Bekasi Regency, West Java. Currently, products made in Bekasi have been exported to 40 countries.
“Oreos are produced in Cikarang,” said Head of Corporate Communications and Government Affairs Mondelez Indonesia, Khrisma Fitriasari, at the Oreo Sharing event in Cirebon, Monday (11/11/2024).
Also read: 5 Interesting Facts about the Newly Released Oreo Batik, There Are 4 Wastra Packaging
Oreos produced in Cikarang are exported to countries in the Asia Pacific region, the Middle East and countries in Oceania, including Japan, Australia and New Zealand.
“If fathers and mothers eat Oreos in Saudi Arabia, in Singapore, those products are produced in Indonesia,” said Kharisma
In 2022, Mondelez International will add a production line in Cikarang to meet domestic and foreign demand. Especially because of the increase in Oreo exports which rose 250 percent in 10 years.
The investment value made by Mondelez International to add production lines at that time reached 23 million US dollars, or the equivalent of Rp. 320 billion.
Also read: Oreo Releases Indonesian Wastra Packaging, from Batik to Weaving
Promotion of Indonesian Wastra
Biscuits Mondelez Indonesia Senior Marketing Manager Dian Ramadianti said Oreos have been in Indonesia for more than 30 years, or 32 years to be precise.
He said Oreo will continue to take various steps to introduce Indonesian culture, including displaying Batik on Oreo packaging which will be launched in October 2024.
The Indonesian wastera that appear on the Oreo packaging are Mega Mendung Batik from Cirebon on the original Oreo flavor variant and Songket Cloth from Palembang on the Strawberry flavored Oreo variant.
Apart from that, there are also Sengkang Weaving packaged Oreos from Makassar in Blueberry flavored Oreos and Tenun Endek from Bali in Chocolate flavored Oreos.
“Our hope is that this can introduce more batik,” he said.
Also read: Oreo Ensures Selling Rare Legendary Pokemon Biscuit Pieces
Assistance to Batik Craftsmen
Oreo not only presents batik on its packaging, but also provides assistance to batik craftsmen in Cirebon, West Java. This event collaborated with the Association of Indonesian Batik Entrepreneurs and Craftsmen (APPBI) and touched 1,400 batik entrepreneurs and craftsmen spread across 8 villages.
Assistance includes sets of batik tools for craftsmen and batik instrument packages to increase productivity and waste management with a total donation of more than IDR 1 billion.
“We hope that the OREO Sharing initiative can be a breath of fresh air for Cirebon Batik craftsmen,” said Chairman of the Association of Indonesian Batik Entrepreneurs and Craftsmen Komarudin KuKudiya.
As is known, Cirebon is one of the cultural cities that preserves batik, known for its beautiful Mega Mendung batik patterns.
However, the Covid-19 pandemic that occurred several years ago hit batik entrepreneurs in Cirebon. The challenges are getting tougher because of the flood of imported batik patterned fabric products into the country.
Also read: Soya Oreo Pudding Recipe, Safe for Lactose Intolerant
Listen breaking news And selected news we’re right on your phone. Choose your favorite news channel to access Kompas.com WhatsApp Channel: https://www.whatsapp.com/channel/0029VaFPbedBPzjZrk13HO3D. Make sure you have installed the WhatsApp application.
