JAKARTA, KOMPAS.com – Gemita Pasaribu, Managing Director of Unilever Food Solutions Indonesia, revealed the three best-selling products from Unilever Food Solutions.
“Best selling product (best seller) we are Bango Soy Sauce, Knorr Chicken Powder, and Royco. “It’s often used in Indonesian cooking,” said Gemita when met by the media after the Future Menu 2024 culinary trends press conference, Monday (4/11/2024).
Unilever’s business division, which targets culinary entrepreneurs, noted that around 74-75 percent of the products sold are relevant to Indonesian cuisine.
“Indonesian cuisine is a lot of stir-fry, then fried (deep fried). “There’s soto, meatballs and others,” added Gemita.
Regarding the target market for business people, he revealed that Unilever Food Solutions covers all small and large food businesses.
On average, they are dominated by middle to lower class business customers.
Also read: Unilever Food Solutions Releases 2024 Culinary Trends for Food Businesspeople
“Our customers include small to large businesses, many across the board middle down, like food court and warteg,” said Gemita.
A total of almost 100 Unilever Food Solutions products are sold in grocery stores up to e-commercewhich according to Gemita, is a purchase on line via e-commerce has increased since the Covid-19 pandemic.
Vegetable broth without MSG, Knorr Mushroom Vegetable Seasoning.
Consumer Change
Furthermore, he also noticed changes in the habits of dining out (restaurants) by Indonesian people.
Responding to Indonesia’s economic conditions which have influenced the decline of the middle class, Gemita said that Indonesian people’s spending on dining outside the home is quite dynamic.
“Actually, there is just an adjustment. So there is a phenomenon of ‘eating savings’, all kinds of things. Indeed, there is a lot of rationalization carried out by culinary connoisseurs,” he said.
“Actually, there is just an adjustment. So there is a phenomenon of ‘eating savings’, all kinds of things. Indeed, there is a lot of rationalization carried out by culinary connoisseurs,” added Gemita.
This company also continues to approach business consumers.
For example, visits to large restaurants that are clients or providing menu innovations for MSME business players.
“Because of the target audience big enough, we stayed inspiring each of them according to what becomes passion, signature dish they. It could be a soto stall, rawon. “Through content on social media, we share how to make delicious soto,” he said.
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