KOMPAS.com – Singapore will cooperate with content creator (content creators) from several countries, including Indonesia, Australia, China, India and the United States, to showcase dining experiences in the Lion Country.
The culinary delights are varied, from traditional dishes in hawker centers to modern dining and fusion at a fancy restaurant. The video will be broadcast on social media, including Instagram and TikTok, to inspire tourists.
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This is part of the global “Made in Singapore” campaign to strengthen Singapore’s image as the culinary capital of the world.
“Through this campaign, we want to utilize their strengths to highlight Singapore’s culinary potential and invite culinary lovers from all over the world to explore various local and international creations in Singapore,” explained Assistant Chief Executive Marketing Group Singapore Tourism Board, Kenneth Lim in a statement. official, quoted Thursday (24/10/2024).
Lim continued, content creator (content creators) play a significant role in shaping global perceptions.
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Culinary as a tourist attraction
Night atmosphere at the Lau Pa Sat hawker center in Singapore, Monday (14/10/2024).
Singapore’s culinary sector is one of the important pillars of this country’s tourism.
The food and beverage (F&B) sector contributes 15 percent of Singapore’s total tourism receipts in 2023, or an increase of 63 percent compared to before the Covid-19 pandemic.
Not only that, culinary delights in Lion Country have received the Michelin Guide and The World’s 50 Best Restaurants awards.
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There is also the Singapore Food Festival event during October to increase tourists’ enthusiasm for Singaporean culinary delights.
This campaign is expected to increase the popularity of Singaporean culinary delights, while inviting tourists to experience unique and authentic dining experiences.
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