KOMPAS.com – Roemah Koffie, a local coffee roastery and supplier in Indonesia, launched their newest product, Roemah Koffie Coffee Capsule Machine, at the SIAL Interfood 2024 event at JIEXPO Kemayoran, Central Jakarta, which took place on 13-16 November 2024.
This launch is one of Roemah Koffie’s efforts to introduce innovation to the domestic and international coffee market.
The launch of the capsule coffee machine is a strategic step for Roemah Koffie to expand access to premium coffee produced from coffee beans selected by local farmers.
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According to Roemah Koffie, this product is designed to meet the needs of coffee lovers who want a practical way to enjoy fresh, quality coffee, both at home and at their place of business.
As part of the launch promotion, Roemah Koffie is offering a free subscription to coffee capsules for three months for buyers of capsule coffee machines during the SIAL Interfood exhibition.
Launching of Roemah Koffie Coffee Capsule Machine at SIAL Interfood 2024, JIExpo Kemayoran, Central Jakarta, Wednesday (13/11/2024).
Apart from that, visitors who buy 200 grams of coffee beans can enjoy the “Buy 2 Get 1 Free” promo.
At the exhibition booth, Roemah Koffie offers various activities, including live roasting and cupping sessions for visitors.
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Participants can taste coffee roasted directly from selected coffee beans, as well as learn more about the quality and production process of coffee.
This activity aims to educate and introduce Indonesian coffee to visitors.
Apart from promoting superior products, Roemah Koffie opened a Roemah Koffie Academy consultation table at their booth, which is aimed at coffee industry activists and beginners to learn more about coffee, from the production process to business potential.
With a variety of innovative products and educational activities on offer, Roemah Koffie is optimistic that it can strengthen its position in the local and international coffee market, while enriching the Indonesian coffee ecosystem.
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