Present at the 2024 Indonesian Food & Hospitality Exhibition, BlueBand Invites Culinary Business Players to Grow Together

JAKARTA – As people’s purchasing power improves, the Indonesian food and beverage industry continues to show a positive trend. However, intense competition and rapid changes in culinary trends in society often remain the main challenges that must be responded to quickly by business people in this industry.

Understanding this, BlueBand invites all culinary business people in Indonesia to attend and visit the BlueBand booth at the largest B2B exhibition in Indonesia Food & Hospitality Indonesia (FHI) 2024 which is located in Hall D2 JIExpo Kemayoran on 23-26 July 2024, as a provision in navigate the latest trends, while responding to challenges in the Indonesian culinary industry.

Marketing Director of PT Upfield Consulting Indonesia Ade Savitri explained that various inspirations and supports were prepared every day at the BlueBand booth, starting from product demos, tastings, sampling to cooking demonstrations (baking demos) with guest stars. Visitors can also get various special promotions and attractive prizes provided specifically to support customer business development.

“We hope that the presence of BlueBand at the Food & Hospitality Indonesia (FHI) 2024 event can facilitate business people who are just starting a business or who are developing a business to jointly answer industry challenges and increase the competitiveness of their products, because BlueBand not only provides quality raw materials “, but also committed to helping business people develop their businesses in the form of education, new menu trends, and good business efforts,” explained Ade.

Meanwhile, after launching BlueBand Professional Cream which is used in various well-known restaurants in Indonesia, BlueBand is now launching a new innovation, BlueBand Professional Plant-based Butter.

“The presence of the BlueBand booth at the FHI 2024 event is also aimed at supporting the needs of culinary business people who are looking for the best raw materials for margarine, butter and cream. BlueBand plant-based Butter is the newest superior butter product from BlueBand which is suitable for various applications, from cooking, baking, frying, or spreading. “Apart from that, BlueBand Butter also has a special delicious taste and comes at a more affordable price, up to 30 percent more economical than similar products,” explained Ade.

Upfield Indonesia, as the producer of BlueBand and part of the largest plant-based food company in the world, is always committed to accompanying the journey of Indonesian culinary business people.

“We believe that the ecosystem is one of the important things that influences the progress and decline of business in this sector. “Therefore, support from various parties is very important, so that culinary business players can continue to develop and have a positive impact on improving the food and beverage industry sector, as well as the Indonesian economy,” concluded Ade.

(tsa)