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This collaboration is an answer to society’s growing need for convenience and a variety of food choices offered in one application. This is in line with the results of research conducted by Statista in its report entitled Online Food Delivery: Market Data & Analysis which states that food delivery services in Indonesia have experienced significant growth in the last few years and are projected to continue to grow 14.48% per year. until 2029.
This program collaborates with Mursid, who was known by social media users when he created song cover content in 2020, then his name skyrocketed again when he created funny content showing his failure in creating several dishes, such as watermelon boba to balloon shrimp. The variety of content created has attracted the attention of many social media users, being viewed by hundreds of millions of viewers.
“Starting from a passion for making viral recipes, I finally had the courage to create and share content when I was trying to imitate these recipes. “I never thought that this content would get a positive response from netizens and receive extraordinary support to create other content,” said Mursid.
Muris said this entertaining content brought and brought him into contact with ShopeeFood. Mursid feels very happy to be able to collaborate with ShopeeFood to promote the convenience of this service, and share how to order food easily and at affordable prices through the attractive promotions presented.
“Through this collaboration, I hope to share more happiness with ShopeeFood users,” said Mursid.
(photo: Special)
The presence of the latest Cheap ShopeeFood Checkout campaign series has recorded a significant increase in the number of orders. Head of Business Development ShopeeFood Indonesia, Rizkyandi Ramadhan said, with his unique delivery style regarding culinary matters, Mursid was able to attract the attention of various groups.
“This makes him the right person to popularize a habit that can make things easier for people, in this case related to the ease of using ShopeeFood which offers food delivery services. We hope that the collaboration with Mursid in the Cheap Checkout campaign can have a positive impact on loyal ShopeeFood customers and “The wider community can enjoy the best campaigns or innovations and promotions,” said Rizkyandi Ramadhan.
The Continuously Increasing Trend of Food Delivery Has a Positive Impact on Merchant Businesses. Innovation and the Cheap ShopeeFood Checkout campaign have succeeded in having a significant impact on increasing Merchant sales by up to two-fold during the campaign period. This is in line with the mission of #ShopeeThereForAll in serving those who have not been served well through Shopee technology.
Denny Hartanto, Head of Growth & Partnership at Hangry Group, said that ShopeeFood is a platform for his business to continue to grow and can provide what customers need.
