JAKARTA, KOMPAS.com – Indonesia Spice Up The World, Indonesia’s culinary diplomacy efforts, began to be promoted in 2020.
Four years ago, this program targeted the opening of 4,000 Indonesian restaurants abroad by 2024.
The government provides support in the form of providing herbs and spices to promote Indonesian culinary delights through tourism products and the creative economy.
Also read: Recipe for Acehnese Fried Noodles, a dish rich in spices, you can use yellow noodles
Initially, Indonesia Spice Up The World was initiated by the Ministry of Tourism and Creative Economy (Kemenparekraf).
Even though this ministry has been split into the Ministry of Tourism and the Ministry of Creative Economy (Kemenekraf), the government emphasizes that Indonesia Spice Up The World is still running.
“We will continue Indonesia Spice Up The World because this is part of our form of gastro diplomacy,” said Dessy Ruhati, Acting Secretary of the Ministry of Creative Economy.
Indonesia Spice Up The World is now the focus of the Ministry of Creative Economy to introduce the country’s rich spices abroad.
Also read: Recipe for Spiced Milk Tea, a Warm Drink during the Rainy Season
Dessy said, through the use of Indonesian herbs and spices, Spice Up The World will support the added value of creative and creative exports.
illustration of packaged spices and seasonings.“In the past, we targeted 4,000 Indonesian restaurants in other countries and currently we have only achieved approximately 1,500 restaurants,” added Dessy at the year-end press conference at the Sapta Pesona Building, Central Jakarta, Friday (20/12/2024) .
Dessy hopes that this program will not only be limited to exporting raw herbs and spices, but also ready-to-eat food products to increase added value.
Also read:
Previously, it was reported Kompas.com on Wednesday (9/11/2022), the Waroeng Windsor restaurant in London, England, was one of the restaurants supported by the Indonesia Spice Up The World program.
Listen breaking news And selected news we’re right on your phone. Choose your favorite news channel to access Kompas.com WhatsApp Channel: https://www.whatsapp.com/channel/0029VaFPbedBPzjZrk13HO3D. Make sure you have installed the WhatsApp application.
