KOMPAS.com – Existence matcha (green tea powder) in Japan is rare. This is indicated by a number of shops in Sakura Country temporarily stopping selling products matcha they.
Quoted from Mothership.sg, Tuesday (26/11/2024), one of the brands matcha named Ippodo Tea has temporarily stopped selling the product matcha due to supply shortages until early 2025.
Also read: Experience of Joining Chanoyu, Making Tea Using Real Matcha
Ippodo Tea explained that their production could not keep up with the surge in demand matcha which happened recently.
There is also a shop called Marukyu Koyamaen that has received an “unexpectedly large number of orders” over the past few months. As a result, the store limited the availability of all products matcha they.
In fact, quoted from Tokyo Weekenderboth stores increased product prices matcha them, starting September 2024 and October 2024 respectively.
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Cause of scarcity matcha in Japan
Matcha illustration.The main reason why matcha becoming rare in Japan is a process that takes a long time. This also makes matcha become a premium dish that is expensive.
The best tea leaves (first flush) harvested only once a year, with a limited period of less than two months in April and May.
Although there are non-premium tea leaves that are harvested from June to July and from September to October, they are usually called second flush And third flushbut its popularity is not the same as first flush.
Production process matcha the old ones are not worth the surge in demand matcha globally, one of which is caused by social media.
When the Covid-19 pandemic hit in 2020, many food and drink recipes were popular because they could be made at home when lockdown. Besides dalgona from South Korea, matcha latte also includes drinks that are on the rise.
Also read: Make Tea Creations at Home, This is the Sour Turmeric Matcha Recipe
