Lee Kum Kee Presents Luxurious Taste in Every Dish

JAKARTA – Lee Kum Kee is a world brand of cooking spices that has been established since 1888 (136 years ago) and is spread in more than 100 countries. With the delicious and luxurious taste produced in every dish, Lee Kum Kee has succeeded in becoming a brand that is loved and used by all chefs in the world and wise mothers to provide the best quality dishes.

In order to emphasize its existence and get closer to loyal consumers, Lee Kum Kee is present at the SIAL Interfood event, Jiexpo – Kemayoran Jakarta from 13 – 16 November 2024. Located in Hall B3, Booth No E 310, Lee Kum Kee offers various choices of cooking spices such as Oyster Sauce, Sesame Oil, Soy Sauce, Instant Seasoning, Chili Sauce and many more.

“We are very enthusiastic about being able to attend this exhibition for the first time, this moment is very important for us to get closer to our loyal consumers who have high standards for cooking spices. Lee Kum Kee is the right partner and solution for professionals in the culinary business Asian cuisine, we offer many variants of cooking spices, so we are confident that the presence of Lee Kum Kee is able to meet the needs of culinary entrepreneurs and housewives in their cooking activities to serve Asian dishes that have an authentic taste. All Lee Kum Kee products are halal certified so provide a sense of security and comfort for “users are mainly in Indonesia, which has a majority Muslim population,” said Lee Kum Kee Indonesia Country Business Director Verdy Ricardo.

As a producer of cooking spices (condiments), Lee Kum Kee is always committed to providing high quality spices, this is in line with Lee Kum Kee’s philosophy, namely 100 -1= 0, which means there is no tolerance whatsoever in product quality.

This is realized through selecting the best raw materials, the production and packaging processes using the latest technology and strict quality control to ensure that the products produced and delivered to consumers are the best quality products that are ready to help mothers and culinary entrepreneurs to serve delicious food every time. .

“To enliven our presence at this exhibition, the Lee Kum Kee Booth will hold various interesting activities such as cooking demonstrations with famous chefs such as Chef Marinka and Chef Degan, product tasting sessions and opportunities to interact with the Lee Kum Kee team to get to know more about the products “-our products, therefore we invite visitors to come to Hall B3, Booth No E 310 at the Sial Interfood event and experience firsthand the deliciousness offered by Lee Kum Kee,” explained the Brand Manager of Lee Kum Kee Indonesia Rusli Tan.

Lee Kum Kee as the inventor of the world’s first Oyster Sauce created the best formula for oyster sauce with a balance between all existing flavor dimensions. In the process of making Lee Kum Kee Oyster Sauce, it is made using fresh oysters from its own farm so that the freshness and quality of the oysters is always maintained.

Likewise with soy sauce products, Lee Kum Kee only uses NON-GMO (NON Genetic Modified Organism / Without Genetic Engineering) soybeans. All soybeans are carefully selected and only take genuine soybeans to make various Lee Kum Kee soy sauce products. Meanwhile, Lee Kum Kee sesame oil products are made from high quality sesame seeds, 100% pure sesame seeds which are roasted without a mixture of oil so that the aroma is more fragrant and lasts longer, processed without any preservatives.

Lee Kum Kee understands the challenges faced by housewives and culinary entrepreneurs, both Food MSMEs, Catering and so on, especially when it comes to presenting luxurious flavors in every dish. With a wide selection of high-quality cooking spices that are easy to use, Lee Kum Kee helps simplify the cooking process and allows mothers and culinary business owners to always serve menus with special taste.

Lee Kum Kee’s cooking spices not only help create a consistent taste, but also encourage innovation in various recipes, so that mothers and culinary entrepreneurs can continue to develop their businesses without worrying about the taste of their food.

Through this opportunity, Lee Kum Kee also invites public figures, including influencers, home chefs and mothers who have food, catering or MSME businesses, to actively share cooking recipes with Lee Kum Kee on social media.

(dra)