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K-POP idol group WHIB closed the sweet promotion of K-Brand Fishery Products at KOREA 360 in Jakarta. Photo/Instagram
This event aims to strengthen the halal image of Korean seafood products in line with the implementation of halal certification obligations in Indonesia, as well as expanding relationships with local consumers.
Their appearance WHIB became the main attraction that attracted the attention of event visitors. Apart from the opening, various other K-POP performances were also held, which further increased local people’s interest in Korean culture and K-Brand products.
At the event location, a special Halal Zone is operated to promote halal Korean seafood products that have received halal certificates, such as seaweed.
Korea is introducing halal products because it has increasingly become an important lifestyle, where the South Korean government continues to work hard in obtaining halal certification and has implemented (MRA) between Korean and Indonesian halal certification bodies.
Apart from that, the Cooking Show also provides its own attraction, collaborating with cooking influencers from Indonesia and a Cooking Class led directly by a Korean chef.
Consumers are introduced to recipes for Korean seafood products that are easy to implement, while the Cooking Class provides hands-on experience for participants in making various dishes such as kimbab and eomuk tang (fish cake soup).
Another special event is the Cooking Experience, where participants try making Korean dishes directly on the Atrium stage. This event is very popular and is an important moment in introducing the appeal of Korean culinary delights to local consumers.
Apart from that, the quiz show with Korean seaweed prizes for the winners also received an extraordinary response, further enlivening the atmosphere of the event.
The event, which lasted for six weeks, succeeded in attracting more than 150 thousand visitors, showing great enthusiasm for K-Brand and Korean culture.
Lee Seung Hoon as Chief Representative, Korea Agro-Fisheries & Food Trade Corporation (aT) Center Jakarta said that the K-Brand promotion of Korean seafood products was an important moment to introduce Korean seafood products and culture to the world stage.
“This event has succeeded in strengthening cultural and economic relations between Korea and Indonesia, as well as increasing the global competitiveness of Korean seafood products,” he said.
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