Indonesia’s Culinary Variety Is Growing Rapidly, Marketing Is Increasingly Level Up! : Okezone Lifestyle


Indonesia's Culinary Variety Is Growing Rapidly, Marketing Is Increasingly <i>Level Up</i>!”/></p>
<p>MSME Level Up. (Photo: Ist)</p>
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<p><strong>VARIETY</strong> <strong>culinary</strong> in Indonesia is growing rapidly. Various new menus are emerging creating changing trends. Marketing methods are also becoming more sophisticated with the better use of digital technology.</p>
<p>No wonder, culinary MSMEs are becoming an increasingly promising opportunity. This is proven by the dominance of culinary businesses in the MSME Level Up program. Running for five months, the program has involved thousands of MSMEs who are increasingly digitally literate. Apart from culinary, there are also handicraft, fashion and leather craft businesses which are of great interest to the public.</p>
<p>Chair of the MSME Digital Technology Adoption Team, Poppy Ramdhania, said that the MSME Level Up program, which has been running for 5 months, has been taking place in dozens of regions in Indonesia.</p>
<p>“During the 5 months running, dozens of activities have been held in 19 city/district locations involving 8,248 MSMEs from various sectors where the majority (67.1%) of MSMEs are engaged in the culinary sector, 12.2% in the handicrafts sector, 8.4% fashion, 1.4% leather crafts, and 10.9% engaged in other fields,” said Poppy, quoted on Saturday (11/30/2024).</p>
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As an appreciation, the Government, through the Ministry of Communication and Digital, is holding the 2024 MSME Level Up Awards Night event. The stages that have been passed over five months are registration of MSME participants, selection of facilitators and accompanying coordinators, and implementation of webinars and workshops with various materials related to MSME digitalization.

Poppy said that his party would like to express its deepest gratitude to all parties who have worked together in implementing this program.

“Tonight we will also give awards to Coordinators, Facilitators and MSMEs who have passed quite selective selection and assessment to be selected as the best,” he said.

This award will be given to 2 coordinators, 10 facilitators and 5 MSME actors who are the most committed and have made a major contribution to the MSME digital technology adoption process.

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