KOMPAS.com – Innovation in the culinary field continues to develop along with technological advances. Now, ice cream lovers in Indonesia can enjoy premium ice cream in a different way thanks to Happy Ice—a pioneer vending machines premium ice cream in the country.
Through services available 24 hours in various strategic locations, Happy Ice presents a new experience of enjoying ice cream in a practical, fast and modern way, adapting to the needs of fast-paced urban society.
For information, the vending machine market in Indonesia shows significant growth. Based on the 6Wresearch report, this sector is predicted to experience growth with an annual growth rate (CAGR) of 8.1 percent from 2024 to 2030.
Technology like internet of things (IoT) and electronic payments make vending machine management even easier, from monitoring stock directly real-time to more efficient management. With vending machines ice cream, Happy Ice offers a solution for consumers who want to enjoy quality products without having to bother looking for a shop or being time bound.
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Previously, Happy Ice had been known in Singapore since 2015 with more than 600 machines installed. Now, it is expanding its services to Indonesia by bringing premium ice cream machines to busy centers in Jakarta, such as Bundaran HI and Istora Mandiri MRT stations.
Happy Ice also collaborates with well-known brands, such as Haagen-Dazs, Walls, Sour Sally, and Gentong Ice Cream, so that consumers can choose various premium ice cream variants according to their taste.
Director of Happy Ice Indonesia, Yardi Limas, explained the great potential vending machines premium ice cream in Indonesia.
“We see a big opportunity in the ice cream vending machine industry in Indonesia. Happy Ice is here to meet the needs of consumers who want to enjoy premium ice cream anytime and anywhere. With the support of auto-fulfillment technology, payment e-walletand IoT, we provide a practical new way to enjoy ice cream,” he said.
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Apart from providing a unique experience for consumers, vending machines Happy Ice also opens up new opportunities for MSMEs in the ice cream industry.
These machines can be used as additional distribution channels and effective promotional media, allowing local products to reach a wider market and increasing brand awareness.
Vending machines It also complements the experience of shopping for ice cream in physical stores, giving consumers the convenience of choosing a way to enjoy ice cream that suits their needs.
“Vending machines and physical stores complement each other. Automated machines provide convenience and speed, while brick-and-mortar stores offer a more personalized experience. “We believe the combination of the two is a strong strategy for developing in the modern ice cream industry,” added Yardi.
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