Roemah Indonesia BV supported by PMO Kopi Nusantara will hold a coffee market in the Netherlands with the theme ‘Indonesian Coffee Market; Coffee Revolution ‘
Uniquely, the big event which was held on September 1-7 2022 will bring visitors to know Indonesian coffee trips, ranging from watching the historical exhibition of coffee production, as well as various types of coffee and its derivative products, while also trying a variety of original coffee from Indonesian plantations.
The aim is to raise Indonesia’s position to become an important actor in the Indonesian coffee trade supply chain at the international level. In addition to seeking coffee marketing with better added value so that export sales increase significantly.
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In this exhibition the diversity and continuity of coffee towards nature and its sustainability in the future is also well distributed. The exhibition will be held at Posthoornkerk, Amsterdam.
BUMN Minister Erick Thohir is scheduled to attend and officially open the coffee market exhibition, which was enlivened by the exposure of Amir Sidharta and Boni Triyana as curators and designers of the first Indonesian coffee history exhibition in the world.
In addition to talk-show with world-renowned coffee figures, coffee lovers can also witness firsthand the coffee cupping and coffee pairing sessions, and enjoy Indonesian specialties in the Unlimited Brewing Session area.
In the last 10 years, the Indonesian coffee industry has experienced significant growth of 250%. Now Indonesia ranks fourth in the amount of coffee produced, and this superior commodity is the third largest foreign exchange earner after oil palm and rubber.
“The implementation of the coffee market in Amsterdam is expected to be able to bring together foreign consumers, especially the European Union, in enjoying a variety of coffee from Indonesia. We also hope that the broader business expansion, so that Indonesia can become the main exporter of processed coffee products for the world market,” said Suryo Tutuko , CEO of Roemah Indonesia BV.
Roemah Indonesia BV from the beginning was designed as a place for Indonesia’s superior products to penetrate the world market. This coffee market can be an ideal contact point for Indonesian coffee farmers and business people to take part in Europe. The same thing was conveyed by experts in the Minister of SOEs in the Global Value Chains, Reynaldi Istanto.
“The European Union is listed as the largest world coffee consumer, reaching 2.4 million tons per year or 24% of the total world coffee consumption. The moment of the coffee market in Amsterdam is a joint step and commitment for SOEs to increase Indonesia’s participation in the international market as a global leader . It is hoped that there is a multiplier effect on the welfare of farmers because of the increased productivity and quality of Indonesian coffee as the main objective is always confirmed by the Minister of BUMN, “said Reynaldi.
