DaVinci Gourmet Collaborates with Barista Mikael Jasin to Become Brand Ambassador


TANGERANG, KOMPAS.com – The global beverage brand under the Kerry Group, DaVinci Gourmet, collaborates with Mikael Jasin as brand ambassador First for the Asia Pacific, Middle East, and Africa region (APMEA).

Mikael Jasin is an Indonesian barista who won the title of world barista champion in the 2024 World Barista Championship (WBC).

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“We have seen very rapid growth in coffee consumption in Indonesia over the past few years. As the 2024 World Barista Champion, Mikael Jasin exemplifies excellence in the art of coffee,” said General Manager for Food Service Brands at Kerry APMEA, Eloise Dubuisson in a media meeting at Omakafe Tangerang , Tuesday (26/11/2024).

For information, DaVinci Gourmet sells a number of syrup and chocolate products that can be combined with coffee, as stated by Mikael.

A number of DaVinci Gourmet products, including DaVinci Gourmet Banana Cream Syrup, DaVinci Gourmet French Vanilla Syrup, DaVinci Gourmet Chocolate Sauce, and DaVinci Gourmet Mango Fruit Mix.

“This product can be an inspiration for fellow baristas in the food and beverage industry to be creative in using syrup, chocolate sauce and chocolate powder,” said Mikael on the same occasion.

Also read:

The global beverage brand under the Kerry Group, DaVinci Gourmet, collaborates with Mikael Jasin as its first brand ambassador for the Asia Pacific, Middle East and Africa region (APMEA).Kompas.com/Krisda Tiofani The global beverage brand under the Kerry Group, DaVinci Gourmet, collaborates with Mikael Jasin as its first brand ambassador for the Asia Pacific, Middle East and Africa region (APMEA).

Mikael said that he had used several DaVinci Gourmet products at Omakafe, a concept cafe omakase his property is in Tangerang, Banten.

Furthermore, Eloise explained another reason behind attracting Mikael to become the brand ambassador for this beverage ingredient.

“His passion for innovation and storytelling through coffee perfectly complements DaVinci Gourmet’s mission of empowering beverage makers to create masterpieces,” he said.

Also read: Chocolate Mousse Recipe, a softer dessert than pudding

“Mikael will add immeasurable value to the art and craft of coffee making and transform APMEA’s coffee culture and community,” added Eloise.

The best barista in the world also showed his creation of a coffee drink mixed with DaVinci Gourmet syrup at the inauguration event.

Mikael presents Mocha Sphereespresso mixed with DaVinci Gourmet chocolate, Manalahan in the form of espresso mixed with DaVinci Gourmet orange syrup, Matcha with the addition of DaVinci Gourmet vanilla syrup, as well Banana Texture from DaVinci Gourmet Banana Cream Syrup.

“With a wide selection of syrups and sauces, DaVinci Gourmet gives baristas like me the tools to create innovative drinks tailored to local tastes, helping to create a unique coffee story for each market,” said Mikael.

Also read: This is the recommendation for the amount and time to drink coffee every day from a barista

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