Kompas.com – The culinary industry continues to grow rapidly. Gofood, a food message service from Gojek, is back with the annual report ‘Gofood Food Paradise Trend’.
This report summarizes culinary trends throughout 2024 and predicts menus that will be popular in 2025.
With this insight, the community and culinary businesses can continue to innovate and adapt to dynamic customer tastes.
Also read: The Best Food for Sahur and Tradition in Various Countries
2024 favorite menu, consistency and comfort
According to reports, several menus remain a favorite of customers throughout 2024. One of the most dominant is chicken rice, which maintains its position as the best-selling menu for six years in a row.
This shows that filling side dishes are still the first choice of many people.
In the SAVE GOFOOD category, processed MI becomes the belle of customers, confirms its position as economical food at the same time Comfort food which is popular.
Meanwhile, in the category of drinks, millions of glasses of various variants of tea sold throughout the year, prove that tea remains a favorite choice of customers, especially during hot weather.
Based on user search patterns in Gofood, it is predicted that the following three menus will dominate the culinary trend in 2025:
Iced Americano
Continuing the trend of coffee that was previously dominated by ice coffee milk and ice coffee milk sugar palm sugar, Iced Americano It is expected to be increasingly popular among coffee lovers who want a more pure and fresher taste.
Chicken
Geprek Chicken IllustrationProcessed chicken remains a favorite, but the variations are expected to grow, from geprek chicken, mentai chicken, to chickens with various international sauce.
Seblak
This Sundanese special food continues to experience an increase in popularity, with a variety of toppings and spiciness levels that increasingly attract customer attention.
Inspiration for culinary businesses
Gofood also highlighted the importance of innovation in the culinary industry. Princess Habibie, food content creator And the founder of Putri Habibie Cooking Class, emphasizing that food trends are not only influenced by taste, but also the lifestyle and habits of modern society.
For example, a healthy living trend increases the demand for plant-based and low-calorie menus, while the busyness of urban communities encourages interest in practical and fast food.
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“This report provides valuable insights for those of us who are engaged in the culinary industry to be more adaptive and innovative in presenting menus in accordance with community preferences,” Putri said.
Promos and support for customers
To support a more efficient and fun culinary experience, Gofood offers a variety of promos, including:
- Mak-si-Mal: Save up to Rp1 million
- Gojek Plus: 90 days saving package with a discount of up to IDR 9 million
- Promo Buy 1 Get 1 and Gofood Save: Maximum price of IDR 22,000, including unconditional postage
By continuing to present attractive innovations and promos, Gofood is committed to maintaining its position as the leader of food messaging services in Indonesia.
Gofood also encourages culinary businesses to continue to innovate in creating menus that are in accordance with market tastes in order to develop and compete in increasingly dynamic industries.
Also read: Kecombrang chili recipe, suitable for grilled fish and fried chicken
“We invite business partners to continue to innovate in presenting a menu that is sought after by customers in order to grow with Gofood,” said Ignatius Satrio, Head of Marketing Food & Ads Gojek in an official release Kompas.com Accept, Sunday (2/16/2025).
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