Jakarta (ANTARA) – The creamer brand from Kapal Api Group, Cream Kafe, in collaboration with Dharma WanitaSatu (DWP) and the South Jakarta PKK Mobilization Team (TP), is supporting the micro, small and medium enterprise (MSME) movement through the “Menu Creation Competition” program. & Cooking Demo”.
Cream Cafe Brand Marketing, Caroline Kurniawan, in her statement in Jakarta, Wednesday (18/12) said that this program aims to appreciate the role of mothers who not only take care of the family, but also play an important role in society, including supporting MSMEs.
“We believe the role of mothers is very important, both in the family and society. “Through this program, we want to inspire and commit to helping mothers continue to be creative in creating the best dishes,” he said.
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Caroline said that a mother’s role is not only to care for and educate children, but also to be responsible for creating a loving home environment and playing a creative role in supporting the family’s economy.
According to data from the Central Statistics Agency (BPS), approximately 50,000,000 women under the age of 40 have become heads of households, which requires them to be independent and work to meet their family’s needs.
Various studies and reports show that the economic empowerment of women, including mothers, can have a major impact on reducing poverty and improving the quality of family life.
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According to him, the role of mothers in the family economy has been proven to encourage economic growth, both at the household level and in society as a whole, one of which is through side businesses from home or MSMEs.
In order to welcome Mother’s Day on December 22 2024, this activity which was held at the South Jakarta Mayor’s office collaborated with South Jakarta TP PKK mothers who have played an active role in various community empowerment programs.
This activity also featured Chef Andre Oda, one of the participants in Master Chef Indonesia season 4 who is also known as a Food Consultant and Trainer.
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Through the “Menu Creation Competition & Cooking Demo” program, Cream Cafe not only supports the creativity of mothers, but also contributes to the development of the TP PKK program for the development of MSMEs for the South Jakarta City Government.
“We hope to provide new inspiration for South Jakarta TP PKK members to continue to innovate in creating creative and economically valuable dishes,” said Caroline Kurniawan.
Meanwhile, the Chair of the DWP and the PKK Mobilization Team of the South Jakarta City Government, Essie Feransie Munjirin, said that her party really appreciated the collaboration with Cream Kafe in welcoming Mother’s Day.
“This program is in line with our vision to empower TP PKK mothers, especially in developing their skills which can be useful for families and MSMEs,” he said.
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In the cooking demonstration session, Chef Andre Oda shared techniques and tips for creating creative dishes using Cafe Cream as one of the main ingredients.
This dish prepared by Chef Andre Oda shows how easy it is to use Cafe Cream as an ingredient in a variety of foods and drinks.
“I am honored to be a part of this program. “Culinary creation is not only about taste but also about the value and love that we give through dishes to our families and the surrounding community,” said Chef Andre Oda.
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Reporter: Adimas Raditya Fahky P
Editor: Siti Zulaikha
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