Jakarta – The high consumption of coffee in Indonesia has encouraged the presence of many cafes and coffee drinks. From contemporary cafes and concoctions coffee interesting hits.
Indonesia, as a coffee producing country, has a variety of coffee from various regions. One of the most popular is from Aceh, Sumatra, Toraja, to Java. This rapid coffee growth has opened up a broad, large and promising coffee market in Indonesia.
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“In the past, when Indonesians tasted coffee that tasted sour or bitter, they definitely didn’t like it. But now Indonesians are more literate and understand coffee, if they get coffee that isn’t sour or bitter they actually complain,” said Ryo Limijaya from the Indonesian Coffee Academy, when explaining about Indonesian coffee business profile at ‘Coffee and Cafe Workshop’ (20/10).
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According to Ryo, before the outlet arrived coffee The international network to Indonesia for coffee distribution is still limited. Coffee is usually only available in hotels. But with the arrival of international coffee outlets, they introduced a variety of coffee and the coffee shop concept which made Indonesians more interested and ‘literate’ about coffee. After that, various coffee shops began to grow in Indonesia, opening up a wide market for local coffee connoisseurs and fans.
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Now coffee growth in Indonesia has reached 8%, around twice the growth of coffee in the world.
Ryo further explained that to start a coffee business, you need a concept. This concept is useful for determining the direction of your business.
“Store concepts can vary, some are just coffee shops selling donuts and risol. There are also coffee shops which are similar to restaurants, because they serve food too. But they are the same, the target market is the same. We both attract coffee lovers and fans “In general, successful coffee shops can consume more than 100kg of coffee beans in the first month when they open,” said Ryo to detikFood on the sidelines of the workshop.
“Apart from the store concept, the choice between roasting and non-roasting must also be determined. Does your cafe want to roast beans? coffee yourself, or receive ready-made roasted beans. Of course, both of these have their pros and cons, if we roast our own coffee beans, we can determine and control the quality of the coffee. Meanwhile, if it’s non-roasting, this means we accept it’s done, and don’t have a headache. “The costs are also more effective, but we cannot directly control the quality,” said Ryo.
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According to Donna, one of the representatives from the Indonesian Coffee Academy explained that now coffee shops are no longer just places for coffee. But it has changed its function to become a second home, meeting place, and even a hangout place for many people.
The growth of coffee shops has clearly given birth to various coffee trends, including lifestyle ones. One of them is coffee that uses manual brewing techniques. Then many people started to become interested in becoming a roaster, and the current coffee concoction of iced milk coffee is currently a hit.
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“Iced coffee with milk is one of the most current and popular menus now. Moreover, the marketing of iced coffee with milk is very Instagrammable, with various flavors and cups. It also tastes sweet and delicious, so many people are looking for it,” explained Donna in the development of the coffee menu. contemporary.
“Now if you want to open a small coffee business, you can use manual brewing techniques. Because the price is not as expensive as an espresso machine, you can also use local coffee beans which are still affordable. So coffee lovers who are interested in opening a coffee business are now easier,” concluded Donna.
For those of you who are coffee fans and are interested in opening a coffee business. Continue reading the Coffee and Cafe Workshop article on detikFood.
Also Read: Cafe Business and Learning to Make Coffee Fully Revealed
(dvs/odi)
