Collaborating with JKT48, Japota Releases a Tempting New Spicy Nipis Variant

JAKARTA – Successful with four variants which are consumer favorites, Japota, the potato chip snack brand produced by Calbee Wings, launched its latest innovation, namely Japota Nipis Pedas. This new variant from Japota serves the next level of potato chips with a spicy sensation combined with fresh lime.

Spicy Japota Nipis is made from 100% real potatoes which are cut thinly to produce a crunchy and crunchy potato chip texture. Equipped with a sprinkling of real lime leaf bits, it makes the Spicy Japota Nipis snacking experience #Freshly SpicyNot Enough.

The launch of Japota Nipis Pedas cannot be separated from developments in market trends and opportunities. It is no secret that food with a spicy sensation, whether light food or heavy food, is very popular with most people from various regions, backgrounds and generations.

The potato chip snack market also shows that the spicy sensation in the potato chips category is still a trend and continues to grow positively by double digits over the last few years.

Fascah Aprialty Situmorang, Senior Brand Manager of PT Calbee Wings Food, said that currently there are many choices of snacks with a spicy sensation that are easily available in the community. However, there are no potato chip snacks that offer a combination of spicy sensation and fresh lime in Indonesia.

“It’s time for people to enjoy a new era of spicy sensation potato chip snacks. Not only is it spicy, but it is also combined with fresh lime and sprinkled with real lime leaf bits. “That’s why we launched the latest Japota Nipis Pedas variant and we hope that this variant will be well received by consumers, just like the previous Japota variants which have become a favorite among young people,” he explained.

The combination of the spicy and fresh sensation of lime is actually quite familiar to the tongue and is popular with Indonesian people through various culinary choices. Lime is also often used as an addition to enrich the taste of spicy food.

It is not surprising that many people, especially young people, are flocking to the newest Japota variant as seen at the launch of Japota Nipis Pedas with JKT48 at the Luwes Gentan Solo Supermarket (11/07).