KOMPAS.com – As a country rich in spices, Indonesia has an invaluable heritage of rich flavors.
In order to honor the rich heritage of Indonesian flavors, in 2024, Fine Tastes will organize campaign which combines typical Indonesian spices with an international touch to offer a luxurious and modern taste experience.
Inspired by exotic Indonesian spices, such as cloves, star anise and cinnamon, combined with tobacco, Fine Tastes successfully combines the diversity of Indonesian spices and unique experiences to produce dishes with a unique and authentic blend of flavors.
The first phase began with a collaboration between Fine Tastes and Filosofi Kopi.
Through this collaboration, Fine Tastes and Filosofi Kopi launched two premium coffee-based dishes combined with typical Indonesian spices, such as cinnamon and cloves.
Also read: Fine Tastes Celebrates Indonesian Independence by Combining the Characteristics of Indonesian Traditions and International Luxury
These premium offerings are Mild Vanilla Fusion and Filter Cinnamon Brew. Representing the spirit of the Fine Tastes campaign, both emphasize a harmonious blend of local flavors wrapped in international luxury.
To provide the enjoyment of drinks served with unique flavors and different sensory experiences, Fine Tastes and Filosofi Kopi also present coffee omakase.
Coffee omakase invites coffee lovers to experience the perfect combination of authentic Indonesian spices and international tastes so that the quality of Fine Tastes is truly felt.
This initiative successfully reached more than 24,000 people in all outlets in four cities during approximately five weeks of implementation.
The spirit of Fine Tastes continues and becomes even more intense to coincide with the celebration of Indonesian Independence Day which falls in August 2024.
Nonna Italians x The Heartbreak Hotel pours the spirit of Fusion of Fine Tastes through a cocktail menuTwo brands local culinary delights, namely Lucy Cikini located in Jakarta and Nonna Italians x The Heartbreak Hotel in Bandung, express the spirit of Fusion of Fine Tastes through their food menu and cocktails. The menu uses typical Fine Tastes ingredients, namely cloves, star anise and cinnamon.
Also read: Fine Tastes
Apart from these menus, Fine Tastes also collaborates with local fashion brand, Bluesville, to present merchandise limited edition.
Merchandise It comes with a unique batik pattern design that combines traditional Indonesian elements with a modern touch. This uniqueness symbolizes that Fine Tastes truly brings local Indonesian authenticity and combines it with luxurious modern craftsmanship.
Fine Tastes collaboration with local fashion brand, Bluesville.Approaching the end of 2024—when the best combination of flavors has become real through flavors, colors and ingredients, as well as experiences presented through previous campaigns—Fine Tastes remains committed to exploring the rich spices of the archipelago to once again strengthen and present the best combinations and flavors.
Look forward to the spirit of A Fusion of Fine Tastes journey in 2025.
