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The inspiring story comes from Ala Bisyir, the figure behind Bittersweet by Najla. For Ala, technology is not only the key to success for the progress of her dessert box business but also much wider
This time, the inspiring story comes from Ala Bisyir, the figure behind Bittersweet by Najla, a local business in the culinary sector. For Ala, technology is not only the key to success in the progress of her dessert box business, but has had a big influence on her journey to explore her own potential. Thanks to his persistence in continuing to learn and adapt in optimizing features such as Shopee Live and Shopee Video, Ala has now succeeded in getting fantastic commissions, a combination of these two features.
Ala Bisyir, Shopee Affiliate and owner of Bittersweet By Najla said, by utilizing the two interactive features from Shopee, namely Shopee Live and Shopee Video, the impact he felt started from the opportunity to explore my potential, the development of my brand business and of course additional income.
“Since I started being active on the Ala Bisyir account, the opportunity to build personal branding has become stronger, with more and more brands inviting me to collaborate, both to promote via live streaming on Shopee Live and Shopee Video content,” he said.
Along with that, Ala Bisyir’s scope of activities has become wider, not only is he known as the owner of Bittersweet By Najla, but also Ala Bisyir, as a content creator or Shopee Affiliate. He really felt the significant influence of these two features.
“At the peak of the 9.9 campaign yesterday I managed to sell tens of thousands of products. This recorded a significant increase in orders of more than 100 times compared to normal days,” said Ala.
Ala Bisyir also expands opportunities with interactive features, Shopee Live and Shopee Video. Ala’s journey in joining the Shopee Affiliate program began with many requests from her followers on social media to share the products they use, starting from cooking ware, home & living, skincare, fashion and various other products.
Ala realized that this prank was producing profitable results, especially through commissions from the Shopee Affiliate program. Not only additional income, profits are also felt in aspects such as the presence of new opportunities, one of which is how Ala managed to get a golden tick on the ALABISYIR account.
“Apart from product spills, the ALABISYIR account itself was initially inactive. Personally, I often join Shopee Live sessions on the Bittersweet by Najla account. As a local business actor, from the start I saw the great potential offered by interactive features on Shopee, especially for the development of my business. “How features like Shopee Live and Shopee Video can provide opportunities to get closer to consumers, such as showing Bittersweet by Najla products with direct interaction or creating an exciting atmosphere when shopping,” said Ala.
For the public, the name Bittersweet by Najla itself is certainly familiar. This brand is famous for its viral dessert box products. The presence of this unique product is based on a problem that Ala often faces, where she often buys cake slices and when they are stored in the refrigerator their shape changes. Ala also looked for a solution and got creative in creating a product, namely a dessert box.
