KOMPAS.com – A food stylist has an important role in creating an appetizing appearance of food, especially for photography purposes.
Their work involves various technical and artistic steps aimed at presenting food in an attractive and aesthetic way, without compromising the authenticity of the food itself.
Food stylist plays a big role in the culinary industry, advertising and other visual media.
Also read: Experience of taking a food styling class at Markette Mall Grand Indonesia, learning the art of food styling
One’s duty food stylist very diverse and requires attention to detail.
Here are some of the main tasks food stylist do according to Dea, one food stylist to Kompas.comTuesday (22/10/2024):
1. Arranging Food
Food stylist responsible for arranging food in an aesthetic and appetizing manner.
They create an attractive appearance for viewers without significantly changing the contents of the food.
The focus is on presenting dishes at their best, ensuring every element of the food looks perfect.
2. Collaboration with Photographers
Food stylist working closely with the photographer to determine the best angle and appropriate composition.
Also read: Food Styling, the art of arranging food to make it appetizing
This includes discussing which elements will be highlighted in the photo and in what order they will be arranged. This collaboration is important to ensure the food looks optimal on camera.
3. Makes food look natural
One of the main challenges of a food stylist is keeping the food looking natural.
They try to create a neat and attractive appearance, but without making the food look too forced or fake. The authenticity of the food is something that must be maintained so that the image remains trustworthy.
Also read: 5 Foods That Make You Hungry, There Are Cereals and Fizzy Drinks
4. Testing and Adjusting
Before the photography session begins, food stylist often perform tests that help them see how the food will look on camera and whether any adjustments need to be made.
Food styling plays an important role in the culinary and visual industry, especially in the context of advertising, publishing and social media. Here are some reasons why food styling is so important:
1. Increase visual appeal
Food that is arranged well visually will attract more attention, whether in advertisements, recipe books or social media.
The atmosphere of the food styling workshop at Markette at Grand Indonesia Mall, Central Jakarta, Tuesday (22/10/2024).
This attractive appearance can be a determining factor in luring consumers to buy food products or visit restaurants.
2. Help photographers
Not all photographers have skills in food styling. Food stylist allows photographers to focus on the technical aspects of shooting, temporarily stylist Responsible for aesthetics and food arrangement, so that the final result is optimal.
3. Increase sales
Food that looks appetizing in photos can encourage consumers to buy.
An attractive appearance can influence purchasing decisions, whether for food products in supermarkets, restaurants or advertising campaigns. Thus, food styling has a direct impact on increasing sales.
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