Jakarta –
By drinking Indonesian coffee you save coffee and Indonesian farmers from economic difficulties. This means also being involved in #JagaKopiIndonesia.
The COVID-19 pandemic has closed many cafes and restaurants in big cities. This has an impact on seed stocks kopi in the farmers’ gardens piled up. Meanwhile, farmers rely on their harvest to support their families.
So far, the coffee harvest is still ongoing but coffee farmers are having difficulty selling it. Due to demand for supplies for cafes, restaurants are drastically reduced. Of course this cannot be ignored.
One of them is players in the Indonesian coffee industry Anomaly Coffee moved to carry out the #JagaKopiIndonesia movement. Anomali Coffee itself is a coffee roasting company that only serves authentic Indonesian coffee from Aceh to Papua.
‘This pandemic has no effect on robusta coffee because it is absorbed by the ready-to-brew coffee industry. People now drink coffee at home with ready-to-brew ground coffee. Absorption of Arabica coffee has decreased. There are 15,000 tons in 3-5 districts in Aceh Province that have not been absorbed. “Meanwhile, they are currently harvesting,” explained Irvan Helmi, Co-Founder of Anomali Coffee to detikcom (27/10).
Come on, drink Indonesian coffee to save coffee farmers! Photo: iStock
|
Anomali Coffee collaborates with farmers coffee in Java and Aceh. They lowered prices together so they could sell more coffee beans so that the coffee harvest was absorbed.
“Not only do we help save the income of coffee farmers, but we also want to present quality Indonesian coffee products at affordable prices so that people gain experience and know that Indonesian coffee is delicious and that local brands are not inferior to foreign brands that enter Indonesia,” he added. Muhammad Abgari, one of the Co-Founders of Anomali Coffee.
Through the #JagaKopiIndonesia movement, Anomali Coffee presents a series of products in the form of Popular Milk Iced Coffee which is available in glass and 1 Liter bottles at very affordable prices ranging from IDR 12,000.00 – IDR 60,000.00.
Come on, drink Indonesian coffee to save coffee farmers! Photo: detikfood
|
Apart from that, there is also a “Merakyat Blend” coffee bean blend which is available in sizes 200 gr, 45,000 and 1 kg which can be used as a basic ingredient to mix your own milk coffee. You can get this coffee at Anomali Coffee outlets and will be sold until coffee supplies are used up.
By buying Iced Kopi Susu Merakyat with legit palm sugar flavor, you are helping coffee farmers. Because until now because of sales coffee reduced drastically. Many coffee farmers are starting to switch to other commodities to meet their daily needs.
“If this is left unchecked, it could be that many groups of farmers will switch to other commodities and coffee supplies in Indonesia will become very limited in the future,” concluded Irvan Helmi.
(odi/odi)