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With a dynamic and continuously developing market, Indonesia has become a destination for various brands competing to attract the hearts of consumers. Photo/special
Contemporary drinks have become an inseparable part of the lifestyle of urban communities, with demand continuing to increase among young people and families. In the midst of this market dynamic, Bingxue has become one of the highlights of the contemporary beverage industry in Indonesia.
Founded in 2014 in China, Bingxue is a contemporary beverage brand that offers a variety of ice cream, tea and coffee. After several years of success in the Chinese market, Bingxue decided to expand its reach to the international market. And in February 2023, Bingxue embraced new opportunities by entering the Indonesian market.
Even though it is relatively new in the Indonesian market, Bingxue’s growth is quite significant by opening many partnerships spread across various regions in Indonesia since September 2023. Having more than 100 outlets throughout Indonesia, Bingxue has succeeded in attracting the attention of the young market and families who are looking for trendy drinks at affordable prices. affordable.
“We are proud to be able to bring Bingxue to Indonesia and see the positive response from the public. We are committed to continuing to serve high quality products that suit local tastes, while still maintaining our global quality standards,” said Bingxue Indonesia COO Delicia.
Even though it is relatively new in the Indonesian market, Bingxue has gained a solid place by offering a variety of contemporary drinks and desserts ranging from ice cream, tea, to coffee. Superior products such as drinks with real fruit and coffee with local Indonesian beans have become favorites among consumers.
From ice cream with various flavors such as vanilla, chocolate, strawberry, to matcha which was very well received by the Indonesian people because of its taste. Then there are milk teas, fruit teas and pure teas, Bingxue serves a variety of choices that captivate the taste buds. Not only that, Bingxue also presents coconut drinks, coffee, smoothies, milkshakes, as well as foods such as egg waffles which will debut at FLEI 2024.
One of the things that makes Bingxue stand out in the market is its superior area-based management strategy. By understanding local needs and providing products that suit the tastes of Indonesian consumers, Bingxue is able to compete well amidst intense competition.
Although Bingxue may have arrived a bit late compared to some of its competitors, its strong presence and expansive strategy have proven that the company is capable of competing successfully in the Indonesian market. Many potential partners are interested in joining Bingxue, with some even becoming franchise masters straight away.
