KOMPAS.com – ABC launched ABC Affiliates Program, an initiative to empower the mother’s community through social commerce, Tuesday (11/2/2025). This initiative also welcomed the month of Ramadan which soon arrived.
A number of debriefing and training were carried out in the initiative. Starting from the management of social media content, tips on making content, to selling techniques live streaming In order to compile opportunities for entrepreneurship through social media.
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“The momentum of Ramadan is full of blessings, it is also expected to open up various new economic opportunities for families. We believe, mothers can be experts for the kitchen and experts to achieve potential in the digital economy world,” said Marketing R&D Director, ABC Indonesia, Felicia Julian Through an official statement, quoted Tuesday (11/2/2025).
“We hope that various training and debriefing through ABC Affiliates Program can bring goodness and open up opportunities for the new potential of mothers in this blessed moment of Ramadan,” he added.
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On line Marketplace developed after the covid-19 pandemic
The mothers who attended the launch of the ABC Affiliates Program at the South Tangerang Mayor’s Office, South Tangerang, Banten, on Tuesday (11/2/2025).Digital transactions and developments Online Marketplace (Lokapasar online) in Indonesia increased after Pandemi Covid-19 struck. This increase brings new things related to public spending behavior.
In the month of Ramadan from 2021 to 2023, shopping transaction figures on line experienced growth with an average of 62.5 percent, according to company data Omnichannel Commerce SIRCLO.
Not only that, the number of consumers who shop on line increased by 36.5 percent.
Data from the Ministry of Trade shows, users e-commerce In Indonesia it is predicted to have increased to 99.1 million in 2029.
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Departing from this, ABC Affiliates Program will hold a variety of training and debriefing Social-commerce and entrepreneurship to around 1,000 members of the community member and Family Welfare Empowerment (PKK).
Held during the month of Ramadan 2025, the training and debriefing includes the introduction of a variety of products, understanding how to open up opportunities for selling at social commercetips for creating content, and strategies to optimize digital transactions, including live streaming.
This training and debriefing will be carried out either on line or Offline (Luring) through the ABC Academy activities.
The recruitment and registration process began in February 2025, followed by the provision of training and debriefing materials until approaching Eid in March 2025.
“We hope that more and more mothers will become experts for taste and then become experts in achieving potential, through ABC Affiliates this program,” said Felicia.
Also read: Jelly Fruit Ice Tea Recipe for Takjil Iftar
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