Banyuwangi –
Indonesian coffee has quality that deserves thumbs up. Now, it cannot be separated from Indonesian tourism.
For coffee lovers, the name of international class coffee tester, Setiawan Subekti, will be familiar to the ears. Iwan is also an arts activist in Banyuwangi who built the Genjah Arum Studio in the Osing Traditional Village.
Traveling around the world tasting world-class coffee, Iwan is getting closer to Indonesian coffee. Mainly, Osing coffee.
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This coffee brings Banyuwangi’s fragrant name to the international arena. While on the Java-Bali Road Trip with IONIQ Electric Hyundai, Iwan talked about coffee and tourism.
“Tourism and coffee are always related,” he said.
 Genjah Arum Studio in Banyuwangi Photo: (Grandy/detikFOTO) |
According to him, coffee has become an inseparable part of the world’s citizens. Almost everyone drinks coffee, especially in Indonesia. Recently, even millennial coffee shops have mushroomed following the trend.
Sachet coffee has a wide market in Indonesia. Now, along with single origin coffee which has its own consumers.
Coffee has also become part of Indonesian tourism. In fact, coffee and Indonesian tourism are like a bond of love, inseparable.
Iwan explained that each region in Indonesia has its own coffee as a tourism magnet.
“From Gayo to Papua there is coffee,” said Iwan.
Uniquely, each regional coffee has a different taste.
 Genjah Arum Studio in Banyuwangi Photo: (Grandy/detikFOTO) |
Iwan believes that Indonesian coffee can compete in the world. Iwan invites each region of Indonesia to package its regional coffee well. So every time they go on holiday, travelers will make coffee as a souvenir.
“So every time people come home from holiday, they bring coffee besides handicrafts,” said Iwan.
Iwan has often said this on various networks throughout Indonesia. Both Telkom and KAI were asked to work together to revive tourism through Indonesian coffee.
“I told my friends how they made griya for Indonesian coffee,” he said.
(bnl/fem)
