Entering the Culinary Business, Rafael Tan Explains the Trial and Error Process: Okezone Lifestyle






Entering the Culinary Business, Rafael Tan Explains the Trial and Error Process

Rafael Tan’s culinary business (Photo: Instagram @rafaell_16)












RAFAEL Tan, a member of the SMASH boyband who went viral on TikTok thanks to his seblak seblak cooking content, has now successfully turned into a culinary entrepreneur. His love for typical Sundanese food, especially seblak, inspired him to seriously get into the snack business.

Starting from his video showing off the seblak coet recipe, Rafael received the nickname “Seblak Ambassador” from netizens. This popularity is not wasted. He is now opening a culinary business to pre-order eight variants of typical Sundanese snack products which are popular with many people.

In a recent interview with Okezone, Rafael revealed the eight product variants he offers, starting from seblak coet, seblak kuah, seblak basreng, coco baco, sambal geprek, sambal seblak, cipeng (aci flattened), and basreng (fried meatballs)

Photo: MPI/Arif Julianto
Photo: MPI/Arif Julianto

Rafael Tan revealed that he didn’t need much time to do trial and error in developing his product, because his younger brother helped him in the manufacturing process.

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