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Since it was first held in 2012, MICE has gained a reputation as one of the largest and most dynamic coffee exhibitions in the Asia Pacific region. The exhibition’s official website, https://internationalcoffeeexpo.com/, states that the 2023 MICE event was successfully attended by approximately 11,000 participants.
Meanwhile, at this 2024 event, approximately 76 exhibitors from the coffee industry from various parts of the world, including Indonesia, will participate.
The presence of Indonesian coffee at MICE 2024 is a collaboration between various Indonesian stakeholders, namely: business people, Consulate General of the Republic of Indonesia (KJRI) Melbourne, Indonesian Trade Promotion Center (ITPC) Sydney, Embassy of the Republic of Indonesia (KBRI) Canberra, and Bank Representative Offices Indonesia (KPwBI) Beijing.
“This pavilion is the best event to show the taste of Indonesia’s rich coffee culture to the Australian and international public. From Gayo coffee, Ciwidey, to Papua Mountain coffee. This year is also special, because we are also introducing coffee from Melanesian Spearhead Group (MSG) countries in the Indonesian Pavilion. “This effort is a form of Indonesia’s commitment as part of the Melanesian community in the Pacific,” said Dr. Siswo Pramono, Indonesian Ambassador to Australia and Vanuatu.
Stan Indonesia presents leading Indonesian coffee business players, namely: AnHar Kopi, Ariga Coffee, ASLAN Coffee Roasters, Expindo Sinar Jaya, Kancil Global, KSU Baliem Arabica (with the brand name Baliem Blue Coffee; motto ‘Kenggi Abulok Kambe Abulok’ which means “Hand Move and the Mouth Moves”), Opal Coffee, and Papua Black Gold Coffee (farmers, planters and coffee).
The coffee displayed at the exhibition reflects the richness of coffee from various regions in Indonesia; from east to west, including: Abmisibil, Aceh, Ciwidey, Ijen, Gayo, Kindang, Kiwirok, Malabar, Peneli, Pulu-pulu, Sabin, Semendo, Sigi, Tiom, Tura Jaji, and Wahana Estate.
“One of the similarities between the two neighboring countries, Indonesia and Australia, is their strong coffee drinking culture. Coffee is not only important from a commercial perspective, but also for socio-cultural relations in both countries. These similarities need to be used to become a bridge to bring the people of the two countries closer together and, at the same time, improve bilateral economic relations. “Especially with the enactment of the Indonesia-Australia Comprehensive Economic Partnership Agreement (IA-CEPA),” said Kuncoro Waseso, Indonesian Consul General for Victoria and Tasmania.
At the exhibition, the Indonesian booth also displayed various innovative seaweed-based bioplastic products such as cups, bowls, plates and straws developed by Ijo Innovation Indonesia.
These products are part of efforts to downstream seaweed by exploiting the unexplored potential of Indonesian seaweed to create a biodegradable and home compostable alternative to traditional plastic.
