KOMPAS.com – Snacking while hanging out or working has become a habit for many people. However, finding snacks that are practical, delicious and suitable for all situations is not easy.
Moreover, in the midst of a fast-paced lifestyle like today. Therefore, the availability of reliable snacks in all situations is an important requirement.
As a solution, the noodle stick product from Si Umang is available as a quality snack that is suitable to accompany various activities.
For your information, Mi Lidi Si Umang was founded by Siti Khoiriah with initial capital of IDR 100,000.
Starting from a home kitchen, the woman who is familiarly called Kia developed her business until she had her own factory. By focusing on quality ingredients and taste innovation, Si Umang has succeeded in becoming one of the market leaders for sticky noodles in Indonesia.
Si Umang’s sticky noodles have various flavors and practical packaging, such as cheese, sweet and spicy, balado and barbecue. This makes it a favorite choice for many consumers in Indonesia.
All these flavors are presented to suit the tastes of many people, from those who like mild flavors to those who like spicy flavors.
Kia said that its products offer practicality and a taste that is suitable for all moments, whether relaxing with friends or in the midst of busy work.
“We want Mi Lidi Si Umang to be a friend in every situation, whether hanging out, working or studying,” he said in a press release received by Kompas.com, Tuesday (24/12/2024).
Kia added that the Mi Lidi Si Umang packaging is designed to be practical and hygienic so that it is easy to carry anywhere.
“We understand that consumers want snacks that are not only delicious, but also practical. Therefore, we designed packaging that is suitable to accompany their daily activities. “This packaging also makes it an ideal choice as a souvenir or gift,” said Kia.
For your information, Si Umang utilizes the power of social media to build relationships with consumers.
Through the official Instagram account @lidisiumang which now has more than 196,000 followers, they regularly share interesting content about products, promotions and stories behind the business.
Not only on Instagram, Si Umang also uses the TikTok platform by collaborating with a number of local influencers to expand market reach.
Si Umang’s sticky noodles have various flavors and practical packaging, such as cheese, sweet and spicy, balado and barbeque. This digital marketing strategy has proven effective in making Si Umang increasingly known, especially among the younger generation.
Si Umang’s success story is an inspiration that traditional snacks can remain relevant and popular with a modern twist.
So, if you are looking for a snack to accompany hanging out or working, Mi Lidi Si Umang is the right choice that is not only delicious, but also practical.
Don’t forget to follow @lidisiumang on Instagram for the latest information and interesting promotions.
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