Bingxue Indonesia Achieves Halal Certification, Strengthens Commitment to Indonesian Consumers

JAKARTA – Currently, the food and beverage industry continues to grow rapidly. Consumer choices are increasingly diverse, ranging from traditional food to international culinary delights. Trends in healthy lifestyles and ethical consumption are also increasingly influencing people’s preferences. One important aspect to pay attention to is the halalness of the product. This is especially true in countries with a majority Muslim population such as Indonesia.

Consumer trust in a brand does not only depend on taste or quality. Other aspects such as safety, cleanliness and compliance with halal standards are added value. Producers who understand this need tend to be more accepted by the wider community. Those who adapt more quickly usually get a special place in consumers’ hearts.

Apart from that, the Indonesian market is being targeted by various international brands. The large market potential and diverse public tastes make it a strategic location for business expansion. However, competing in this market requires more than just quality products. Adaptation to local culture and values ​​is a determining factor for success.

One of the adaptation steps taken is to ensure that each product meets the needs of local consumers. This includes the use of materials that are safe and meet certain standards. Not surprisingly, many global brands are competing to get official recognition from authorized institutions, including Halal certification.

Bingxue Indonesia is one brand that understands the importance of this. After a year of being present in the Indonesian market, they officially received a Halal certificate in early November 2024. This step shows Bingxue’s commitment to meeting the needs and trust of local consumers.

Achieving Halal certification is important for Bingxue in the local market. With Halal status, Bingxue products can be more accepted by Indonesian Muslim consumers. This also shows Bingxue’s attention to quality and public trust.

The seriousness of Bingxue Indonesia is demonstrated through a process that is not short. For one year, they work to meet all the necessary standards. This Halal certification confirms Bingxue’s vision to become the leading F&B brand in Indonesia.

“In 2023, Bingxue will confidently enter the Indonesian market, and this Halal is proof of the seriousness of our brand,” said Andrew as a team consultant at Bingxue’s partner.

With the Halal certificate, Bingxue hopes to expand its market reach. This step is part of Bingxue’s strategy to continue to grow in Indonesia. Bingxue’s presence in the local market is now increasingly relevant and trusted.

(dra)