Kebab Turki Baba Rafi Ready to Expand Global Market Reach


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Turkish Kebabs have been awarded by prestigious organizations around the world. Photo/Lukman Hakim

TANGERANG – Founder and Group CEO of Baba Rafi Enterprise (Kebab Turki Baba Rafi) Hendy Setiono ensures that he will continue to expand his global market reach while inspiring more business people to take Indonesian products to a higher level.

This was conveyed by Hendy after receiving the “Local Products Go Global” award at an event in Tangerang. With a network of more than 1,300 outlets in Indonesia and 9 countries, such as Malaysia, the Philippines, India, Bangladesh and Singapore, Baba Rafi Enterprise proves that local Indonesian products are able to compete at the international level.

“This award is clear proof that hard work and commitment to bring local Indonesian products to compete in the global market has borne fruit. We hope this award can motivate more MSME players to continue moving forward,” said Hendy, Thursday (19/12/2024 ).

It is known, Turkish Kebab has received awards from prestigious organizations throughout the world such as: Winner of the 2006 Indonesian Small & Medium Business Entrepreneur Award given by the Minister of Cooperatives and SMEs of the Republic of Indonesia, Winner of the 2009 entrepreneur award by Ernst & Young, Winner of the First Global Franchise in Indonesia 2016 which awarded by Indonesian President Joko Widodo and many other prestigious awards.

The success of Kebab Turki Baba Rafi cannot be separated from various effective marketing strategies. One of the advantages of this franchise is its ability to provide kebab flavors, tailored to local tastes in each country where they operate. This allows the brand to reach a wider market and increase its appeal to consumers.

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