JAKARTA, KOMPAS.com – ABC introduces flavors in its food products through “Good Chat with ABC” (NBBA), part of the Experts Create Flavors campaign.
The cooking spice brand invited media crew to explore flavors and test sensitivity to taste sensations.
“At the end of this year’s NBBA edition, we are taking the theme Taste Education which will explore various sides of taste and its relationship to the function of the five senses in responding to the taste sensations produced,” said Andrew Hallatu, Head of External Communication ABC Indonesia at the NBBA event in Jakarta, Wednesday (4/12/2024).
Andrew explained the five basic tastes that come from various foods, namely sweet, sour, salty, bitter, and umami or savory.
“Initially there were only four (tastes), sweet in sugar, sour in lemon, salty in salt, and bitter in coffee. Well, the term umami only appeared in the 1900s,” said Andrew.
Umami, he said, can be obtained through soy sauce, which is known for its sweet taste.
ABC soy sauce which is fermented twice actually produces not only a sweet taste, but also a savory taste.
“Savory is unique, very different from other flavors and is a sensation in itself that without the need for sugar or salt, people can taste it,” he said.
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Indra Ishak, Head of Research & Development ABC Indonesia, at the Good Chat with ABC (NBBA) event in Jakarta, Wednesday (4/12/2024).Furthermore, Indra Ishak, Head of Research & Development at ABC Indonesia, also realized that savory flavors are still not talked about much, when compared to the other four basic flavors.
“The umami or savory taste only emerged around the 1900s by an expert from Japan,” said Indra.
According to Indra, savory has distinctive characteristics, different from other basic flavors. Without the need for salt and sugar, you can enjoy savory foods with high protein, such as fish, cheese and soy sauce.
Roby Bagindo, Food Enthusiast and also founder MasakTV, also conveys the variety of culinary flavors in Indonesia.
According to him, soy sauce has an important role in shaping the culinary culture of the archipelago, through the long history behind it.
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ABC products at the Good Chat with ABC (NBBA) event in Jakarta, Wednesday (4/12/2024).“Initially, Chinese traders brought soy sauce and the raw material, namely soybeans, when they stopped in the archipelago, but previously it was just soy sauce,” said Roby.
Soy sauce then began to be adapted to the tastes or taste palettes of Indonesian people by adding brown sugar to make the texture thicker, while providing a savory sweet taste sensation.
“ABC believes that the best taste sensation always starts with the best product, which involves dedication and consistency in the manufacturing process,” said Indra.
“For almost 50 years, every drop of ABC sweet soy sauce has consistently been produced with precision by our soy masters, using high quality ingredients, through two fermentation processes and filtering techniques using authentic cloth to maintain superior taste and product quality,” he concluded.
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