BANDUNG, KOMPAS.com – Fugol Coffee Roasters has been in the coffee industry since 2016. Located in Bandung City, West Java, name coffee roaster This is an extension of “future goals”.
Fugol Coffee Roasters’ customers are not only from the Bandung area, but also extend to Jabodetabek and other areas.
Also read: 4 Tips for Starting a Coffee Business from Fugol Coffee Roasters and Tokopedia
“(Our customers) are all over Indonesia, the dominant ones are probably Jabodetabek and Bandung. 50 percent Jabodetabek, 40 percent Bandung. The rest are from cities that we ourselves have never even heard of,” said Fugol Coffee Roasters Founder, John Christopher during a Media Workshop with Tokopedia and ShopTokopedia at Tanatap Coffee in Bandung City, West Java, Monday (30/9/2024).
John then gave an example, for example Pemalang in Central Java. He even met coffee business people in Labuan Bajo in East Nusa Tenggara (NTT) who also knew the name Fugol Coffee Roasters.
In between explanations regarding the journey of Fugol Coffee Roasters, there are several tips and suggestions related to running a coffee business that can be learned. Here are the details.
1. Be creative when selling products
One of the products best-seller Fugol Coffee Roasters is Watermelon Smash. The appearance is in the form of a pouch with a striking red and blue sticker.
John said, since the start of sales in 2019, Watermelon Smash A total of nearly five tons have been sold. He also explained the reason behind the name Watermelon Smash.
“Why Watermelon Smash? Because for ordinary people to understand specialty coffee that’s hard. When people drink coffee, they don’t believe it tasty notesit’s there lemon tea, raspberry, grapefruitor red wine, red apple,” said John.
“Well, rather than being like Kamojang Garut, Aceh Gayo, it’s not more interesting than us mention it tasty notes-his. Giving a name to one of them tasty notes the. “That attracts market purchasing power so they want to buy coffee because they were curious at first,” he added.
As for Watermelon Smash comes from Kamojang, with a natural anaerobic process. When he first tried the coffee, he felt the sensation was like eating a watermelon, but closer to the white flesh so it was more watery.
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2. Value to be in a leading position
Founder of Fugol Coffee Roasters, Jhon Richard Christopher teaches the process of brewing coffee at Tanatap Coffee in Bandung City, West Java, Monday (30/9/2024).According to John, the biggest challenge is reading market trends that are constantly changing. Because the coffee market is already big enough and that’s enough saturated.
Everyone, he continued, can now open it coffee roastery And coffee shop.
“So what we will always think about, value What makes us always at the forefront? At least We must always think about what innovations we can make continuously so that people don’t get bored with them brands us,” said John.
Unique selling proposition (USP) Fugol Coffee Roasters, he said, is that it sells quite a lot of coffee variants. In total, it has reached 80 single origin being sold, while there are almost 700 types of products sold online on Tokopedia.
“So we try to do that markets what comes to us is not bored, in the usual sense there are markets or consumers who, ‘I am I’ve tried it all Fugol coffee, yes Already I switched to brands other’. “We don’t want to give consumers space to think that they have tried all Fugol coffee,” he explained.
Every month, the company releases four to six new products. He also always tries to support local farmers who often give back samples to Fugol Coffee Roasters.
“If samples“The quality is okay, the price is still reasonable, we will definitely buy it,” he said.
Also read: Gayo Coffee, Top 10 Best Coffee Beans in the World according to TasteAtlas
