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In South Korea, the culture of toasting is synonymous with celebrating happiness and strengthening social relations. Photo/Instagram
Not only that, when they want to strengthen relationships with friends, co-workers and family, they usually also consume these drinks.
In Korean culture, pouring a drink for another person is a sign of respect and friendliness that can strengthen relationships between individuals.
The fermented rice drink introduced at this exhibition is Hwayo, a drink made from 100% fermented organic rice and pure water, without any mixture. Therefore, the alcohol content can still be said to be quite low.
Apart from that, if drunk in limited quantities, fermented rice drinks made from organic rice actually also have good effects on health. For example, it has a relaxing effect, improves blood circulation, and is good for digestion.
The habit of mixing drinks, especially fermented rice drinks, is also not a foreign practice in South Korea. For some people, the taste of pure fermented rice drink can be too strong, so it can be mixed with soda or fruit juice to make the taste lighter.
Mixing fermented drinks can also create a more interesting drink taste and make the atmosphere more enjoyable.
Mixing fermented rice drinks makes it more flexible and can be adapted to each person’s preferences, both in terms of taste and alcohol intensity.
This culture was introduced by the Korea Agro-Fisheries & Food Trade Corporation (aT) Center at the largest food exhibition in Indonesia, SIAL Interfood 2024 at JI EXPO, Kemayoran, Central Jakarta on 13-16 November 2024.
At this event, the AT Center prepared a special booth called Miracle K-Spirit to promote rice-based fermented drinks, such as fermented rice drinks and makgeolli (rice wine)k. At this booth, visitors can try eight types of cocktails based on fermented rice drinks and makgeolli which are made directly by content creator and bartender Leonardy Leo.
Chief Representative of the Korea Agro-Trade Center Lee Seung Hoon said, Miracle K Spirit is a program that introduces the culture of gathering and toasting traditional Korean fermented rice drinks.
“This drinking culture itself has become part of South Korean culture which is known throughout the world, including Indonesia. Not to mention that the spread of alcohol drinking culture from South Korea is aided by the rapid spread of K-Pop and K-Drama throughout the world,” said Lee.
Meanwhile, the AT Center presented 24 leading food export companies at the Korea Pavilion booth at SIAL Interfood. There visitors can try various products such as strawberries, pears, kimchi, ginseng, health foods, drinks, sauces, snacks and seaweed, which reflect the latest export trends and market characteristics.
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