JAKARTA, KOMPAS.com – Lexus, a luxury car brand from Japan, presents a culinary concept dining experience fine dining especially for potential customers at Immersion by Lexus.
“In all of Southeast Asia, there is nothing like this in Indonesia, so in Singapore, Bangkok, Kuala Lumpur, the Philippines, there is nothing like this yet,” said Marketing Director of Toyota Astra Motor, Anton Jimmi Suwandy at the time. Kompas.com meet at Immersion by Lexus on the 1st floor of Menara Astra, Central Jakarta, Friday (15/11/2024).
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It is further explained, fine dining This comes as a form of approach, discussion, promotion, all at once branding to customers.
According to him, culinary is an aspect that is in line with the lifestyle of customers. Thus, through the dishes served, there are messages as well as stories and Lexus branding which it is hoped will be well received by customers.
Meals served at Immersion by Lexus specifically for prospective Lexus customers, Friday (15/11/2024)“There are many stories that we can include (in food), for example how we reduce waste, reduce carbon and so on. So customers can understand what the Lexus philosophy is like,” he explained.
According to Anton, it won’t be easy if you only talk about products and cars. His party also switched to targeting other sectors, such as sectors travel (travel) and food to be closer to customers.
The dishes served at this place have gone through a thorough curation stage, starting from product studies, the values they promote, to menu development by the chef.
“The food served here is Japanese-style, such as sweets or maybe cakes. But it’s not just Japanese food, there is also something combined with local Indonesian food,” he said.
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No reservations needed and no fees
Immersion by Lexus, which is on the first floor of the Astra tower, said Anton, is specifically for potential customers who want to get to know the surroundings brands Lexus.
There are no fees that need to be paid by potential customers, aka it’s free. Prospective customers can come directly to the location every day without needing a reservation.
Dishes served at Immersion by Lexus specifically for prospective Lexus customers, Friday (15/11/2024)When you arrive at the location, explained Anton, there will be a tour of the room design, materials and the meaning of each painting on display.
“We have a story to tell so people understand brandsher,” he said.
General Manager of Lexus Indonesia, Bansar Maduma, said that the luxury presented at this event combines innovation and sustainability concepts.
“Through this Lexus Exclusive Dining Experience, we want to introduce the various electrification technologies that Lexus presents, in accordance with the lifestyle of customers in this segment. luxury cars,” said Bansar in a written statement, Saturday (16/11/2024).
Immersion by Lexus is located at Menara Astra, Jalan Jenderal Sudirman Number Kav. 5-6, Karet Tengsin, Tanah Abang District, Central Jakarta City.
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