CIREBON, KOMPAS.com – Brand Oreo snacks have been packaged with Indonesian traditional motifs, including batik, since October 2024.
The Indonesian wastera that appear on the Oreo packaging are Mega Mendung Batik from Cirebon on the original Oreo flavor variant and Songket Cloth from Palembang on the Strawberry flavored Oreo variant.
Apart from that, there are also Sengkang Weaving packaged Oreos from Makassar in Blueberry flavored Oreos and Tenun Endek from Bali in Chocolate flavored Oreos.
Also read: Spread across 40 countries, Oreos are apparently produced in Cikarang
Initial Idea
The presence of Indonesian literature on Oreo wrappers turns out to have a story. This was conveyed by Biscuits Mondelez Indonesia Senior Marketing Manager Dian Ramadianti.
He said that initially this idea emerged because Oreo was already part of Indonesia. Understandably, the existence of Oreos in Indonesia has been around for 32 years. Oreo production is also carried out in Cikarang, Bekasi Regency, West Java.
On the other hand, Dian said the Oreo brand is close to mother and child consumers. From there the idea emerged to introduce Indonesian culture from an early age to children.
“Batik is usually worn when you are an adult, for children it might feel old, right? “That’s why we use cheerful motifs, so that children can get used to seeing cultural works from an early age,” said Dian on the sidelines of the Oreo Sharing event, Cirebon, Monday (11/11/2024).
“Because children are full of curiosity, we take advantage of that curiosity to get their interest that Indonesian work is exciting,” he continued.
Also read: 5 Interesting Facts about the Newly Released Oreo Batik, There Are 4 Wastra Packaging
Biscuits Mondelez Indonesia Senior Marketing Manager Dian Ramadianti in Cirebon, Monday (11/11/2024)In-depth Research
The choice of Indonesian literature, including batik on Oreo packaging, was not without consideration. Dian said that her party had done research so that they finally chose wastra.
Dian said that Indonesian batik or wastra is widely known by the Indonesian people. Therefore, choosing literature is considered to be a good start for introducing Indonesian culture.
The four literature chosen are expected to represent several islands with the largest populations.
In Java, Mega Mendung Batik was chosen from Cirebon, in Sumatra, Songket was chosen from Palembang. Meanwhile in Sulawesi, Sengkang Weaving from Makassar was chosen, and there was Endek Weaving from Bali.
Also read: Oreo Releases Indonesian Wastra Packaging, from Batik to Weaving
He confirmed that the presence of four Indonesian traditions on Oreo wrappers was a start. The plan is that other Indonesian literature will appear on Oreo packaging.
“Maybe in the following years there will be other (literature) from Java, another from Sumatra and so on,” he said.
Currently, Oreos with Indonesian traditional motifs are only sold in Indonesia. Oreos produced in Cikarang have been exported to 40 countries including the Asia-Pacific region, the Middle East and countries in Oceania.
Also read: Oreo Ensures Selling Rare Legendary Pokemon Biscuit Pieces
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