Sidoarjo, East Java (ANTARA) – Noodles are a food ingredient that is very popular with people. The high level of public consumption, including in East Java, has made the development of culinary businesses based on processed noodles a favorite.
One of the noodle shops that has made the people of Waru, Sidoarjo, curious is the ‘Doyan Midas’ Noodle Shop.
The noodle shop that stands on Jl. Gen. S Parman V No. 14B has succeeded in stealing people’s attention with a variety of menus that are familiar and pocket-friendly.
As the name suggests, Midas, aka Spicy Noodles, Doyan Midas Noodle Shop offers three main menu variants of spicy noodles.
Savory spicy noodles with a savory and salty taste, sweet spicy noodles with a balanced sweet and savory taste, and noodles jebew Typical Midas lover with concoctions chile oil which is able to present an oriental taste.
All the spicy noodle menus at Doyan Midas can be combined with the level of spiciness that suits your taste. But don’t worry, for those who don’t like spicy food, buyers can choose the option without chili sauce or chili sauce at all.
With a price tag per portion of IDR 10,000 to IDR 12,000, of course Doyan Midas culinary is affordable for all groups.
Not to mention that all the menus come with slices of beef ham, a topping of chicken which is 100 percent made from chicken without any tofu mixed in, as well as complementary dumplings which make the texture of a portion of spicy noodles at this shop even more appetizing.
Very worth it if you borrow the words of today’s young people.
Apart from the main menu, buyers can also add various additions in the form of toppings starting from beef ham, cheese dumplings, and wonton chips which are priced at IDR 2,000 per portion, including sausages which are only priced at IDR 4,000 per piece.
Don’t forget to also order Doyan Midas’ mainstay side menu, namely spicy soup and boiled dumplings which are priced at IDR 10,000 per portion.
The owner of the Doyan Midas Noodle Shop, Yudha Gusri Setiawan, admitted that his merchandise sells well in a day even though he only prepares no more than 30 portions.
Setiawan explained that his noodle shop has only been operating since September 18 2024.
“It’s not even been a month, but thank God, offline sales are very high, even though no online orders have come in yet,” said Setiawan.
Setiawan admitted that he was a little surprised by the consumption patterns of people in the area where he sells.
Several times he opened a culinary business, most of his businesses relied on online applications to increase sales.
However, things turned around when he opened the Doyan Midas business, where most of his customers were employees who worked and lived behind the Mitra Keluarga Waru General Hospital.
“Even though we are inferior to bigger noodle outlets, at least we dare to give customers a taste of home because all our spices are produced locally. home made,” explained Setiawan.
Setiawan explained that the future target for him and his team is to develop the menu and add chefs to increase efficiency in the kitchen.
You can visit Doyan Midas Noodle Shop every Monday-Saturday with operating hours from 12.00-19.30 at night.
If you are in Waru, Sidoarjo, please stop by and try the deliciousness of Doyan Midas.
