JAKARTA, KOMPAS.com – Unilever Food Solutions revealed global culinary trends entitled “Future Menu 2024” for food business activists in the hotel, restaurant and cafe (HORECA) sector.
This annual culinary trends guide, released for the third time since 2022, covers five of the eight trends relevant to culinary culture in Indonesia.
“Unilever Food Solutions is a division business to business (B2B). “Our focus is on helping food entrepreneurs and chefs in Indonesia to grow in the business they are involved in,” said Gemita Pasaribu, Managing Director of Unilever Food Solutions Indonesia at the Future Menu UFS press conference at the Fairmont Hotel Jakarta, Monday (4/11/2024).
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The five trends that are considered relevant to Indonesian culinary culture are, Low-waste Menu, Flavor Shock, Modernized Comfort Food, The New Sharing and Feel-Good Food.
Low-waste Menu and Flavor Shock are two of the newest culinary trends this year. As the name suggests, Low-waste Menu encourages chefs to serve menus with minimal food waste.
Flavor Shock aims to explore surprising flavors through unexpected combinations of ingredients.
Also read: Following the trend or passion, which is right for starting a food business?
This culinary trend involving 1,600 professional chefs in the world analyzed 56,000 keywords and 2 billion searches in 21 countries.
Unilever Food Solutions revealed a global culinary trend entitled Future Menu 2024 for food business activists in the hotel, restaurant and cafe (HORECA) sector.This effort starts with the development of the culinary industry which is growing rapidly globally, including Indonesia by 10 percent in 2024.
“There are many factors behind this growth, including an improving economy, culinary trends and technology-based innovation,” said Gemita.
Not to mention, he saw that Indonesian people’s expectations for culinary delights were increasing because they had tasted a variety of foods in many countries.
“One more thing, consumers in Indonesia really prioritize experience (consumer experience). “It’s nothing new, in fact it should be the focus of FnB activists to improve this experience,” he added.
Unilever Food Solutions revealed a global culinary trend entitled Future Menu 2024 for food business activists in the hotel, restaurant and cafe (HORECA) sector.Considering that around 80 percent of restaurant customers are the same people, coming again and again to get the same experience.
Unilever Food Solutions’ Future Menu 2024 culinary trends are shared for free via the official Instagram @unileverfoodsolutionsid and the official website UnileverFoodSolutions.co.id.
Furthermore, Andry Susanto, chef and owner of Oma Elly restaurant, said that the habits of Indonesian FnB consumers have indeed changed.
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“Culinary consumers in Indonesia are much smarter. They already know what they like and don’t like, whereas 5-10 years ago, many said that the culinary business in Indonesia was talkative, now it’s different,” explained Andry on the same occasion.
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