KOMPAS.com – Mondelez Indonesia released a special Oreo Batik edition which will go on sale in October 2024.
This is not the first time Oreo has released a special edition. Previously, there were collaborations with Pokemon, Film Sherina 2, and the popular South Korean girl group Blackpink.
You can find out interesting facts about the newly released Oreo Batik before buying it, as follows.
Also read: Oreo Releases Indonesian Wastra Packaging, from Batik to Weaving
1. Use four packaging of wastera
Even though it was introduced as a special Oreo Batik edition, in fact there are four Indonesian wastra or fabrics used in Oreo packaging.
The four handicrafts are Mega Mendung Batik from Cirebon, Songket Cloth from Palembang, Sengkang Weaving from Makassar, and Endek Weaving from Bali.
“We can invite children or other family members to start getting to know Indonesian cultural heritage such as batik, especially since children are very familiar with Oreo,” said Nadine Chandrawinata, actress and fan of traditional fabrics at the online release of Oreo Batik, Tuesday (15/10/ 2024).
Also read: Oreo Ensures Selling Rare Legendary Pokemon Biscuit Pieces
2. Each wastra represents an Oreo flavor variant
The colors of Indonesian fabrics are not only displayed on Oreo packaging with its distinctive blue color.
Oreo Batik will officially be available on the market as of October 2024. Not just batik, Mondelez Indonesia is releasing four packaging of batik in this special edition.Wastra with different colors also represents each popular Oreo flavor variant sold on the market.
Oreo Batik Mega Mendung represents the original flavor with vanilla cream, pink Kain Songket represents the taste of strawberry cream.
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The purplish Sengkang Weaving represents the blueberry flavor, and the brown Endek Weaving represents the chocolate flavor.
3. The price remains the same
This Indonesian literary edition of Oreo Batik was released during a special period, although it is not yet known how long it will be produced and sold. Even so, the price of Batik Oreos remains the same as regular Oreos sold on the market.
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“We are not increasing the price, it is the same as what is sold in regular shops, around Rp. 9,000-10,000,” said Dian Ramadianti, Senior Marketing Manager for Biscuits Mondelez Indonesia.
4. Yes merchandise Oreo Batik special
Collaborating with Era Soekamto, fashion designer and consultant for Nusantara Wisdom, Oreo prepared merchandise exclusive to this edition.
Merchandise from this era, you can get it by buying special edition Oreo products in literary patterned packaging, then scanning barcodes or click bit.ly/OREOBATIK and follow the instructions.
5. Impact on batik craftsmen
Apart from Oreo connoisseurs, literature craftsmen, especially batik, also felt the positive impact of this special edition.
Through the Corporate Social Responsibility (CSR) program, thousands of batik craftsmen and entrepreneurs, especially in the Cirebon area which is famous for its Mega Mendung pattern, will receive training and procure batik tools.
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There is also education on waste processing and batik practice equipment in schools to encourage the regeneration of Batik craftsmen from among the younger generation.
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