KOMPAS.com – Before starting a small to medium scale food business (MSME), try following these tips first.
Andry Susanto, chef and owner of Oma Elly restaurant, highlights three important things in building a culinary business for beginners.
Apart from focusing on capital, tools and abilities (skills), you must also pay attention to menu choices and promotional methods.
For complete details, see the following tips for building an MSME scale food business.
Also read: 5 Indonesian Culinary Trends for 2024, Could Be a Food Business Guide
1. Choose between passion and trends
Personal interests and abilities (passion) business people can be at odds with culinary trends.
If this happens, Andry suggests following suit passion rather than existing trends in the culinary world.
“Make sure you find out for real passion or ego? If passion“We can focus on our own path without looking at the existing competition,” said Andry at the Future Menu 2024 culinary trends press conference, Monday (4/11/2024).
Culinary trends can help chefs determine menus that are likely to be of interest to many customers.
Also read: Following the trend or passion, which is right for starting a food business?
2. Determine the menu based on personal preferences
Unilever Food Solutions revealed a global culinary trend entitled Future Menu 2024 for food business activists in the hotel, restaurant and cafe (HORECA) sector.Next, start creating a menu with dishes that you like.
This method will help prospective business people better understand the best method for making this food, as well as the most appropriate presentation.
“If we make a product we like, we will happy even though there is competition. “While continuing to innovate the menu,” explained Andry.
Also read: 4 Tips for Starting a Coffee Business from Fugol Coffee Roasters and Tokopedia
3. Start word of mouth promotion
A limited budget can be a challenge in starting a culinary business, so there is no money left over to make large-scale promotions.
“As an MSME, the most important thing is word of mouth promotion,” said Andry.
This promotion has a minimal budget, but can still introduce the product being sold to more potential customers, starting from your closest friends.
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