KOMPAS.com – Before Chinese New Year, basket cake sellers usually mushroom in the market. Some produce it themselves, others source from production houses or suppliers.
Among the many basket cake producers, one that is quite well known is Dodol & Kue Ny. Lauw, a legendary dodol and basket cake producer in Tangerang.
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Since its founding in the 1960s, the Dodol & Kue Ny. Lauw regularly produces in a traditional kitchen. Starting from producing five to 10 kilograms per day, up to now it can produce more than five tons for every Chinese New Year celebration.
Surviving amidst advances in technology is certainly not an easy thing, especially with production kitchen management that still uses traditional methods.
So, how does Ny.Lauw’s Dodol & Cake production house maintain its existence for more than half a century?
Maintaining quality is key
Owner and manager of the Dodol & Cake production house Ny. The third generation Lauw (LKW) named Iin said that the key to producing cakes and dodol which he holds to this day is maintaining quality.
Mrs. Basket cake products kitchen. Lauw in Tangerang, Banten, Friday (17/1/2025). “Maintain quality, we maintain the ingredients, coconut, palm sugar, sticky rice. We use good sticky rice,” said Iin when Kompas.com met him in the production kitchen, in Tangerang, Banten, Friday (17/1/2025).
Since the beginning of production until now, he continued, the Dodol & Kue Ny. Lauw (LKW) never changes raw materials, even though the rise and fall of the rupiah often shakes the price of materials on the market.
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“Even though the price is more expensive, I still buy it, the important thing is that the sticky rice is good. Never change the price and quality because it maintains customer trust,” he said.
A worker prepares an arrangement of banana leaves to wrap basket cakes at the Dodol and Kue Ny. Lauw (LKW), in Tangerang, Banten, Friday (17/1/2025).Not only that, the shape of the cake being marketed must also be selected so that there are no damaged items.
Especially for basket cakes whose results are less than perfect, such as the wrapping leaves being torn, Iin will sell these items separately without the logo, of course at different prices.
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